Photo Credit: Maison Roèl
As the fashion scene expands its horizons in terms of inclusivity, there are a number of emerging fashion brands that are making it their winning point. We can’t get any more excited about this trajectory that small brands are taking, especially in times like these that force us to redefine traditional, surpassed rules in the industry. Here is our guide for the best inclusive beachwear brands for body positivity.
Maison Roèl
Maison Roèl’s designer Eleonora Rocchini, wanted to concretize her vision of making women express their sensuality unapologetically, and exalt every body type – the natural beauty of the feminine body. The brand encapsulates the essence of a modern, resilient woman that regains ultimate power over herself. As the designer mentioned in an interview with Vogue Italia, she started the brand following some seriously catastrophic events in her life: she had lost her home, her job and even her clothes, and therefore she decided to invest everything she owned into this brand that fully focuses on empowering and uplifting other women.
“Women that are strong, free and independent, that live for themselves without prejudices and hatred towards other women, that feel beautiful in their own skin and don’t succumb to the will of others. I wanted to give something of mine, and that is why Maison Roèl embraces these positive and uplifting values and involves as many diverse women as possible, regardless of the size they wear.”
For her first show to present the brand to the world, the designer launched her swimwear collection along with some very powerful statements. “Curvy in fashion needs to be normalized”, and, as Eleonora recalls, every body type should be exalted, not oppressed.
The simplistic patterns are stunning, the designs hug the body like second skin and they truly embody the brand’s values.
CHROMAT
Founded by Becca McCharen-Tran, the brand claims to promote sustainable designs that don’t harm the planet and fit all sizes perfectly, and we surely agree!
LONELY THE LABEL
The New Zealand-based design house, celebrates the strength and individuality of women through comfortable styles and their signature silhouettes. The brands boasts an incredible Instagram following, and their silhouettes have dominated the platform.
Words By Tommaso Donati
