Photo Credits: Vogue Runway
For the fashionable inhabitants of the original Y2K era, Blumarine was a brand that elicited pure jubilant fun. The flirty florals and animal prints mixed in with colourful feathers and fur brought a vibrant look that teetered the line between daywear and clubwear, and everything joyful in between.
And now the glorious look of Blumarine is back, and stronger than ever. The brand’s use of colour and embellishment continues to be celebrated today with their famously fun styles — but it’s fitting for a brand that is so associated with their semi-official icon of the butterfly to break out beyond any cocoon. Today in 2021, the brand’s Creative Director Nicola Brognano has innovated the Blumarine look, by doing things such as placing fur in experimental places such as fuzzy blue hoop earrings and creating logo-fied blinged-out maxi belts — adding a modern perspective to the brand’s lush aesthetics.
The brand’s surge of popularity makes perfect sense. The adoration of Blumarine goes far and wide, much like many other icons of the Y2K era who are going through a current renaissance— from Victoria’s Secret and Juicy Couture amongst the labels refreshing their looks for the modern world.
And this time around, Blumarine has something else new fuelling its popularity — social media. The Blumarine look is downright booming with Gen Z on TikTok (with the hashtag #blumarine receiving 1.9 million views on the app), and the label’s recent runway looks have been spotted on Instagram on Kim Kardashian, Chiara Ferragni and Bella Hadid, who donned a yellow fur asymmetrical Blumarine top just days ago.
Just launched for 2022, the brand describes their latest collection as “New Romanticism – modern, sensual, mischievous” on their website. All of the looks marvellously capture the spirit of the brand, which they describe as “[having] many facets as the petals, and thorns, of a rose.” This spirit, mixed in with vibes of Y2K pop-star pastel slick shininess and adorned with furs and prints, creates a glowing new look that feels romantic and rebellious at the same time.
Here are some our favourite current looks from this beloved brand:
Blumarine Rhinestone Pin
Blumarine Cardigan
And some of our other favourite glossy-pop Y2K looks:
Mid-Range
High-Street
Words by Victoria Arrington
