Ever wished you could copy and paste the neon beauty looks from Euphoria onto your own face? If so, the show’s Emmy award-winning make-up artist- Donni Davy- is launching her own beauty line this Spring. After she described the line as both ‘weird and wonderful, we’re anticipating as much outrageously bold glam (full of rhinestones and glitter) in the collection as we see on the show.
The show’s daring looks have gained Donni Davy a cult following on Instagram where she announced the launch of her upcoming line ‘Half Magic’ this week. In the announcement, Davy claimed that for the past two years she has “been secretly working on creating the make-up line of her literal DREAMS”. Hinting at what we can expect from the collection, the MUA posted a snap of herself in a Davy-esque sparkly and vibrant eye look finished with a unique eyeliner design.
If the name Half Magic doesn’t tell you all you need to know about the bold and fantastical line, the website lists all that can be expected from it. “Space cowboy, neon boy next door, and glitter queen” are just a few of the titles given to describe the targeted audience of the line, describing what will no doubt be a diverse and joyful collection.
Donni Davy ‘Half Magic’ ArticleIn celebration of Davy’s exciting announcement, we look back at some of her most iconic make-up looks to date:
Eye-lectric
In a collaboration with make-up brand Face Lace, the make-up artist crafted a superhero-inspired eye look on Cionne Ware. The look went beyond bold- with lightning bolts, iridescent shadow, and purple liner- nothing was off-limits.
The best part of the look is that if you can’t cultivate liner looks quite as advanced as Davy, she uses Face Lace stickers. The stickers mean you can recreate Davy’s elaborate, Euphoria-style liner designs in seconds!
Face Lace Ziz Zag Liner
Love is in the Cut Crease
Valentines may have just passed but Donni Davy is still feeling the love with a fuchsia heart-themed eye look on Euphoria star Barbie Ferreira. Posting the look to her Instagram followers this week, Davy admitted the look was “the brainchild of Barbie”; claiming the cut-crease look for season 2 was suggested by the star herself.
The negative space heart was created using a small heart sticker and the glamorous look was finished with a tiny rhinestone.
Maddy Perez’s Soft Glam
Subtle and sweet isn’t usually Euphoria’s beauty memo, but whilst Maddy (played by Alexa Demie) tried on a series of outfits fit for a Hollywood star in Euphoria Episode 2, Season 2, a soft glam look was required.
Attempting to channel “ the future, grown-up Maddy”, Davy used a double-winged liner against a gentle nude lip to produce an elegant but fierce look to match Maddy’s character.
Cassie’s Fantasy Eyes
While the looks in season 2 of Euphoria have been insane, we can’t neglect season 1’s wonderful looks which began Davy’s legacy as a legendary MUA. Most memorable was Cassie’s look (played by Sydney Sweeney) in her fantasy ice-skating scene of Episode 8. In which, the star’s entire face was coated in rhinestones while a nude lip complimented the turquoise and olive hues of Cassie’s eyes and costume.
NYE Glam
Davy is known for utilising her own face to play with looks before using them on clients, a perfect example was her 2021 New Years glam. She created this look with stick-on rhinestones and liner to create a bold and dangerous sculptural look.
Fairytale Glam
Davy created a light green fairytale-inspired look on model Lena Embry. Using her staple Face Lace stick-on pieces, the MUA created a cloud-like effect around the eye. The look was then finished with a matte lip.
Words by Olivia Booth
Header Image: @donni.davy instagram
