Fashion campaigns and collaborations have been on fire recently, and they show no signs of slowing down. We’ve seen an especially creative selection of collections recently and the latest ones to drop are no exception to that rule, with bags blowing kisses, monstrous eyewear, and fresh takes on denim being the latest collaborations to command everyone’s attention. Read on for a look at these super cool collections and their equally cool campaigns too!
Gentle Monster x Hood By Air
With the sunny weather only getting brighter from this point onwards it’s only natural to want to grab a new pair of sunglasses, right? For perhaps the coolest shades on the market look no further than eyewear brand Gentle Monster and their collaboration with Hood by Air. With a distinct look which combines the style of cycling glasses and the unmistakable streetwear edge of Hood By Air, these shades are immediate attention grabbers and look fantastically futuristic too. With five variants all in a range of colours available there’s plenty of choice on offer from this undeniably cool collaboration!
Longchamp x André Le Pliage
Much like sunglasses, a new bag is also a summer staple, and Longchamp are offering up some of the most playful bags around as part of their collection with André Le Pliage. The famed bag brand has made their latest collection into literal characters, with the bags themselves being adorned with a number of cute, cool and funny faces. The faces range from toothy grins to sweet smiles and even to cheeky kisses which, combined with the playful colours of pink, green and blue, gives these bags mountains of personality that cannot be matched anywhere else. How could anyone say no to one of those adorable faces?
Ganni x Alhuwalia
Ganni and Alhuwalia are no strangers to each other, with the brands having collaborated previously, and now they are back together with their second denim collection. With the focus of this collection being on how everything has been produced using leftover materials, the two brands have shown just how versatile older materials can be and how they can be used to bring entirely new garments to life. The collection centres around repurposed denim and also embraces a significantly 90s style to give the garments just an extra tinge of nostalgia and familiarity.
Gigi x Frankies
Time now for a sneak peek at a collection that’s still a few weeks away, but absolutely worth keeping on the radar. Gigi Hadid has teamed up with bikini brand Frankies for a collection of swimwear and loungewear inspired by Gigi’s farming roots in her home of Pennsylvania. The collection is made up of flowery and flirty pieces adorned with bows, ruffles and coming in a variety of pleasing pastels, giving everything a distinctly soft and gentle feel. The campaign echoes that gentle nature too, being set in an American farmland and forest that couldn’t be more cottagecore if it tried! The first round of the collection drops on May 11th, with a second round dropping on June 2nd so get those dates marked down and be at the front of the queue for this one!
KFC
Baguette or Wrapuette? Would you trade your Fendi Baguette for KFC’s latest fashion drop? The unlikeliest of fashion launches, KFC has created a bag to keep your lunch warm and has shown us exactly how to style it in their Y2K fire campaign. With a chic red Italian leather exterior and an insulated interior for your KFC day deal wrap, this redefined baguette bag retails at £198. Join the waitlist to grab this Y2K style bag that taps into the irony-loving fashion crowd as well as the foodies.
Words By Andrew Coyle
Graphic Credit: Gerasim Kutsarov
