The ultimate businesswoman Kim Kardashian and world-renowned singer Rosalia partner for a new SKIMS collection launched this Monday. This collaboration has been announced as a cultural force meeting modern classics.
The collection displays the classic cotton co-ord, signature ribbed cotton loungewear, all in neutral colours. However, classic does not have to be boring and SKIMS is ready to make it up to date. The aim of the brand is to create cool, sexy, and comfortable underwear, loungewear, and shapewear lines.
“I love SKIMS. They are so comfy and make me feel very sexy at the same time.” Declared the Spanish singer during the campaign.
“I’m so excited that I finally got the chance to collaborate, especially in their Cotton Collection which is my fave.” She continued.
Skims prides itself on providing solutions for women of all shapes, sizes, backgrounds, etc. This strategy is reflected in the models they choose to represent their brand.
Kim praised the singer’s willingness to push the boundaries and experiment with her music and personal style which has been a huge inspiration for her. “This campaign is all about the energy and confidence that she brings to the world,” she said.
The musician — who has collaborated with everyone from The Weeknd to Travis Scott — posted a few shots to Instagram in the collection’s cotton rib leggings, plunge bralette on Monday with the caption, “todo el mundo lleva @skims,” or, “Everyone wears Skims.” Which has become the famous motto of the campaign, and turns out to be the first bilingual one.
It’s also part of Skims’ strategy to grow its presence around the world. (In addition to the U.S. market, Skims is available in Selfridges in the U.K. and parts of Europe, as well as wholesale partners in select international markets.)
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Words Mélodie Bitala-Samba
Photo Credit: Skims
