From killer boots to futuristic clothing, Fidan Novruzova is the brand to keep your eye on this summer. Since launching in 2020, the label has become a cult favourite for A-listers including Kendall Jenner, Bella Hadid and Kourtney Kardashian.
It was Novruzova’s shoes in particular that went viral on the Internet, after being worn by a host of celebs, for their instantly recognisable square toes and creased front. Available in a range of shades, we can see why they’re every fashionista’s must-have.
The Central Saint Martins graduate was born to Azerbaijani parents and raised in Moldova. Novruzova told Vogue: “This is embarrassing, but my interest in fashion started from Blogspot. I remember being mesmerised by the supermodels of the time, as well – like Natasha Poly, Daria Werbowy and Abbey Lee – and then I just learned more about clothes through absorbing the internet.”
After completing her first year, the designer enrolled in the BA fashion and marketing program, with her final collection winning the L’Oréal Professional Young Talent Awards third runner-up prize. Afterward, she moved back to Moldova and launched her label, debuting her retro-futuristic AW21 collection.
“Anyone with an immigrant mum would agree – Princess Di is always the ultimate style icon, and it would’ve been a dream come true to see her wearing my clothes,” she told Vogue.
Clothing
Novruzova makes more than just shoes. The designer takes inspiration from past decades, such as the ‘20s and ‘80s, and adds sci-fi geometric twists to her clothing collections.
Bella Hadid
Bella looks cow-girl chic as she shows the black Havva boots are made for walking, styled with long-line shorts and a tank top.
FKA Twigs
FKA twigs looked fierce in a pair of black Fonda boots styled with a black mini dress for a British GQ cover story.
The Clermont Twins
The Clermont twins put much on display in matching Jean Paul Gautier dresses paired with the Convertable Mule Heels.
Katherine Mateo
Puss in boots? Fashionista Katherine Mateo rocked a pair of the black and pink ombre Square Toe Tall Boots worn with a black Levi’s mini skirt and Dries Van Noten tee.
Kendall Jenner
Here Kendall showed love to the FW21 mini skirt in this chic look.
Words By Emily Hemsley
Header Image: @fidannovruzovastudio