A few days ago, Givenchy launched its FW 2024 women’s campaign, unveiling a series of playful and provocative looks that push the boundaries of high fashion. Among the faces of this bold new launch is Neelam Kaur Gill, the British-Indian model who needs no introduction. Known for her striking features—sharp cheekbones, expressive eyes, and a presence that commands attention—Neelam stands as a beacon of representation in an industry often perceived as an exclusive club with rigid entry rules.
Neelam’s inclusion in this campaign is not just about aesthetics; it’s about the statement she brings with her. In a world where conformity often overshadows individuality, her unwavering commitment to her roots and her pride in her heritage make her role in this campaign as significant as it is groundbreaking.
From Coventry to Couture: A Journey of Self-Discovery
Neelam’s story is as inspiring as it is authentic. She didn’t grow up in the world of fashion and never saw herself as part of it. In Coventry, she was a self-proclaimed “normal working-class girl,” shy, awkward, and unsure if she fit the industry’s mould. Modelling was simply a way to save for university, but it quickly evolved into a career that would redefine her life.
At 18, Neelam took a leap of faith and stepped into the world of modelling—not with grand ambitions, but as a means to fund her education. What she found instead was a path that would redefine her life and, in turn, the fashion industry.
Staying True to Her Roots
When advised to drop “Kaur” from her name to appear more racially ambiguous, Neelam refused. “I’ll always remain true to myself,” she stated. Her commitment to her identity has become her trademark. Now, as the face of Givenchy, she carries a legacy, a culture, and a fierce commitment to staying true to who she is.
A Career Defined by Representation
Neelam’s journey in the fashion industry began with campaigns for brands like Abercrombie & Fitch, where she first gained recognition. But it was her debut on the Dior runway last year that marked a significant turning point in her career. Walking for Dior wasn’t just a personal achievement for Neelam; it was a cultural celebration. “Deeply grateful to have been a part of this moment in history, especially as a Punjabi girl,” she shared, acknowledging how significant it was to see her culture embraced by a fashion house she had long admired.
Givenchy, a brand known for its elegance and classic beauty, chose Neelam not just for her striking looks, but for the depth she brings to their campaigns. Her presence challenges traditional beauty standards and opens doors for other women who, like her, may have once felt they didn’t belong.
A Continuing Legacy in Fashion
Neelam Kaur Gill’s role in Givenchy’s FW 2024 campaign signifies a continuation of fashion’s evolving narrative—one where authenticity, diversity, and cultural pride take centre stage. Her journey from Coventry to the global stage is a testament to the power of staying true to oneself, and her influence in the fashion world is only just beginning.
Noa Balou
