Dolce & Gabbana released its new mind-blowing campaign for the sublime men eau de parfum Devotion, which is set to launch on January 26th 2025. The campaign is innovative but with the classic D&G Italian style, which makes the brand so loved all over the world. The typical Italian location of the market highly contributes to the charm of the ad, which is elevated by the Dolce & Gabbana clothes that the stars are wearing, that resemble La Dolce Vita style with traditional Mediterranean elements such as flowers. Sex symbol Michele Morrone also brings a twist of Italian beauty to the perfume campaign, while Maya Jama embodies a strong femme fatale with her beauty. The breathtaking Italian actor Michele Morrone, previously starred in a Netflix show among others and TV presenter Maya Jama is also a model and influencer. The campaign was directed by the incredible Giuseppe Tornatore. The clip sees dark haired statuesque beauty Maya Jama walking down the streets of Palermo with a black floral print dress, a black lace veil and black stilettos with D&G logo. Her hair are styled in a slightly messy bun and her makeup is natural with a hint of colour on the lips. She is also wearing Dolce & Gabbana earrings. Michele Morrone on the other hand, is wearing a white shirt with a matching white foulard, which then Maya tenderly steals. Maya Jama is holding hands with Morrone and in a moment of playfulness and complicity they separate. In this instant the beautiful Maya styles her black veil on her head and walks away in a crowd of women dressed just like her, with a black floral dress. Charming Morrone then approaches one of the women thinking it was Maya. But it wasn’t. In a moment of theatrical tension then the women all put their hands, tangled with black rosary, onto Michele Morrone’s face. He is closing his eyes embracing the moment. Then the exquisite perfume appears in a transparent bottle with a silver heart with D&G logo in the middle. The delicious fragrance has notes of spicy coffee which recalls Italian traditions, deep patchouli and fresh lemon for a hint of Mediterranean mystic. The perfume will launch on January 26th 2025, and will be available in all Dolce & Gabbana stores. Devotion it’s the perfect gift for Valentine’s day to surprise your better half with a fragrance you won’t be able to resist.
Image credits Dolce & Gabbana
Words By Camilla Morgante
