Nike RunTown London is officially open — a first-of-its-kind running pop-up experience located at Oxford Circus, running from April 17–28. Designed by runners, for runners, RunTown connects London’s athletic community with exclusive access to Nike’s top performance products, expert services, and event programming.
What Is Nike RunTown?
RunTown is Nike’s latest brand experience designed to elevate the running lifestyle in London. Across two immersive floors, the pop-up offers Nike’s latest running innovations, including try-on lounges, product trial zones with treadmills, and a premium Nike Race Hub experience for dedicated athletes.
Ground Floor: Footwear Lounge + Product Testing
The ground level of RunTown is open to all athletes and visitors. Guests can explore:
The newly released Nike Vomero 18
Swift & Stride apparel collections
Running accessories including Nike Vision eyewear
This space includes a footwear testing area with treadmills, letting runners experience performance shoes in real time.
First Floor: Nike Race Hub for London Runners
Upstairs, the Nike Race Hub is reserved for:
Runners training for upcoming races
Regular runners visiting before or after a run
Athletes looking to test elite Nike race-day gear
Expect to find Nike’s top-tier race lineup:
Alphafly 3
Vaporfly 4
Streakfly 2
Zoomfly 6
Recovery, Services, and Customization
The Nike Race Hub also features:
A Fuel Bar to energize runners
Recovery Zone with tools from Hyperice
Free 1-on-1 treatments from Nike physiotherapists
Runners can also personalize their gear with Nike By You customization services — including engraving on footwear and access to a limited-edition collab with London run crew You Wasn’t Der.
Events, Talks & Creative Programming
During the pop-up’s two-week run, visitors can attend:
Running panels with Nike athletes & coaches
A custom cheer zone poster studio
Guest speaker sessions and creative moments
This makes RunTown one of the most dynamic running events in London this spring.
What’s Next for the Space?
Following RunTown, the location will re-open in Summer 2025 as a temporary Nike Oxford Circus store — a three-floor space dedicated to Nike Running, Football, Training, and Sportswear for men, women, and kids.
This location will serve as Nike’s retail hub while the new NikeTown London flagship is under construction, set to open in 2027.
Address: Nike Oxford Circus
253–259 Regent Street, London, W1B 2ER
RunTown Opening Hours:
April 17: 1:00–8:00 PM
April 18–19: 12:00–8:00 PM
April 20: Closed
April 21–26: 12:00–8:00 PM
April 27: 12:00–6:00 PM
April 28: 8:00 AM–8:00 PM
🔗 Discover More
Want to explore the full Nike RunTown programme in London?
Click here for full schedule and event details.
