The Creative Director of Gucci; Alessandro Michele, brought the Adidas x Gucci collection to life as he placed movement at the centre of the campaign. The campaign showcases the models in all forms of motion as they dance and exercise in front of brightly coloured backdrops. The models are of course sporting the newly iconic collaboration which blends high fashion with casual sportswear, while a contemplative soundtrack plays.
Alessandro Michele has stated his inspiration for the campaign derived from the archived 1979 Adidas catalogue, which can be seen through the retro sportswear featured in the collection. Both brands’ voices are reflected strongly in the campaign which gives that extra burst of life and tells us (if we didn’t know before) Adidas x Gucci are a good fit.
To watch the campaign: https://www.youtube.com/watch?v=bOFkda4DbJ0
Credits: Courtesy of Gucci
The capsule collection very successfully merges the two worlds of fashion (high-end and streetwear) to symbolize there are no rules when it comes to fashion design and expression. Athletic silhouettes are mixed with traditional high-fashion Gucci staples such as silk scarves and leather heels to create an intoxicating potion we can’t get enough of. The famous three stripes are expressed on many of the capsule’s pieces, as well as both the logos of Adidas and Gucci. And of course, it wouldn’t be a Gucci collaboration without featuring vibrant and lively prints.
Credits: Courtesy of Gucci
Iconic pieces from both brands have been replicated in the collab, for example, Adidas Gazelle trainers and Gucci Belts. This collection brings a fresh and well-welcomed take on the classic, loved pieces of the two fashion giants. Along with the revamp of notorious items, the collab also brings us new and exciting concoctions, which we couldn’t resist from showing you!
Adidas x Gucci bomber jacket
Words by Erin Wilson
Header image: Graphics by Mia Washbrook
