Is there love in the air or could it be the new Ivy Park ‘Ivy Heart’ collection? You heard it here first, new Adidas x Ivy Park has arrived! In a series of Instagram posts towards the end of January, the official Ivy Park Instagram page hinted at their brand new collection named ‘Ivy Heart’, which has now arrived just in time for Valentine’s Day.
According to the Adidas press release for the campaign the theme of love is at the centre of
the collection, hence the abundance of deep, vibrant reds present throughout the
collection. In addition to this the colour red has strong connotations of good fortune and joy
in the East, making the decision to drop the collection just as we’ve entered the Lunar New
Year all the more fitting!
Image Credits: Ivy Heart Adidas X Ivy Park Collection
Chinese supermodel and actress, Shu Pei is the face of the campaign, posing for a set of playful shots which have been released as a video to showcase the collection. Born in Kaifeng, China, Shu Pei moved to New York as a child where she went to school and was later discovered by modelling agency, Next Management. During her time as a model she has appeared in high fashion magazines, British Vogue and Elle, as well as walking for countless designers including, Burberry, Chanel, and Vera Wang. She has also walked in the Victoria’s Secret Fashion Show twice, most notably in 2017 when the show was held in Shanghai.
The campaign video for Ivy Heart showcases a range of loveable looks perfect for you to wear on 14th February and beyond. From an ultra-sexy vinyl mini dress to a structured power suit, each look is coated in a deep ruby red. The infamous Adidas three stripes also make their mark with a a subtle appearance on one of the pieces. Though our personal favourite has to be the fluffy heart-shaped shoulder bag which is oh-so cute!
The Adidas X Ivy Park ‘Ivy Heart’ collection is now available online and will hit select stores
tomorrow, February 10th!
Shop Ivy Heart Here:
Ivy Park Sequined Duster
Ivy Park Jumpsuit 3.0
Words By Ella Citron-Thompkins and Andrew Coyle
Photo Credit : Ivy Park Instagram
