Asymmetrical, avant-garde knitwear looks that are bondage-inspired, futuristic and comfortable to wear at the same time have hit all major catwalks this year, and every designer seems to have jumped on the bandwagon. From Ludovic de Saint Sernin, Nensi Dojaka, Jacquemus to Isabel Marant and high-fashion brands such as Bottega Veneta, every designer is coming out with knitwear creations, but we think that Andrea Adamo is the genius that reinvented knitwear.
As he recalls in an interview with Vogue Italia, his whole principle in fashion is to feel naked even when wearing clothes. Before launching his namesake brand, he worked for Elisabetta Franchi, Roberto Cavalli, and even in the Dolce & Gabbana atelier as a head designer for celebrities.
In almost no time he consolidated his professional experiences and went from having no formal education at a prestigious university, to designing Madonna’s 2017 birthday dress at Dolce & Gabbana. Celebrities seem to have a sweet spot for him, and arguably he built his hype by working with Bella Hadid, Kendall and Kylie Jenner, Nicole Kidman, Zendaya, Rihanna, Katy Perry, Adele and JLo. And he didn’t even study fashion, but pursued graphics to later discover it wasn’t his path. He Despite his troubled beginnings, he was always certain that he was going to make it, and that is why he even rejected job offers from prestigious brands that recognized his talent whilst studying at university because he felt like he couldn’t fully dedicate himself. And now everyone is talking about him, after one year of establishing his own brand. His first two collections were both extremely successful, and the sales keep going up.
His talent is completely incomparable to any other designer, so much that he often found himself jobless for his unique style. Employers would tell him that his talent was obvious, but not the time to exhibit collections like these as they’d have no customers. But he invested all on himself, his brand and his ambitions, and the brand is truly encapsulating what is missing in the fashion scene. His clothes are the epitome of sophistication, with a rebellious influence that screams avant-garde but feels very wearable too. His elastic fabrics beautifully fuse together skin and the dress, in a way that complements and enhances the beauty of the body who’s wearing his creations.
His brand exploded when selling at Net-a-porter, Luisaviaroma and Harvey Nichols. But it was truly after celebrities started posting him on Instagram that his career skyrocketed. Even Kylie’s in love with his designs, and the top she wore on IG became the best-seller and sold out immediately.
He’s also incredibly keen on breaking the lines between men’s clothing and women’s clothing. He intertwines the two beautifully, and he quickly became the staple of genderless fashion.
Words By Tommaso Donati
