It’s inconceivable to think about Beyonce ever doing something that isn’t simply just…well, incredible — and the ongoing success of her line Ivy Park solidifies this truth. And yet still, she manages to take the game to new heights in so many new things that she does — such as her latest drop for Ivy Park in collaboration with Adidas, FLEX PARK.
Done in shades of Fanta orange, the designs of the FLEX PARK capsule collection are mega-inclusive, with an amazing variety of sizes and non-gendered pieces on offer. To show off this inclusive collection, the launch campaign features Instagram influencers Tabria Majors (@tabriamajors), Kristen Noel Crawley (@kristennoelcrawley), and actor Quincy Brown (@quincy), wearing the line’s ultra-interchangeable activewear and newly-launched swimwear.
The brand says the capsule collection was inspired by “nostalgic muscle beach culture,” and in turn, the classic notion of “flexing”. The collaborators say that the collection seeks to “inspire anyone and everyone to fearlessly FLEX their best selves. Crafted with self-confidence in mind, the capsule’s ethos is defined by the pursuit of an unabashed representation of who you are.”
And it’s easy to see the empowering spirit of Ivy Park’s founder in each design— with the brand saying that the looks were designed in a way that “emphatically celebrates the empowered spirit of confident self-expression and individuality — positively and boldly.”
The collection offers a variety of interchangeable pieces — from swimwear and activewear to accessories such as unisex slides, towels, and tote bags. Florescent and sheer wide-leg trousers and dresses are right on trend for the moment, along with string tie once-piece swimsuits and bikinis.
This latest drop also marks high on the sustainability scale, with the brand saying that the line is made of fabrics that include “Polyester swim materials containing a minimum of 85% recycled content, performance stretch woven, chiffon, and performance mesh fabric.”
The FLEX PARK capsule collection is available in sizes from XS-4X, and can be found on adidas.com immediately, and in-store from 23rd July.
Words By VIctoria Arrington
