In the dusty desert land of Lolaville, an unassuming town in a remote area of the USA, something strange is happening. UFO sightings, year-round winters, odd coloured eyes, body markings and… Chimo bags? Was it aliens? Gods? We may never know. All we have now is a faux docu from fashion’s current favourite filmmaker/photographer, the Petra Collins, trying to piece it all together.
Along with a star-studded cast of former egirls and muses including Enja Manzor, Ali Micheal, Peng Chang and Biancakeii, Collins attempt to get to the bottom of the so-called UFO sightings that have been beaming down the fuzziest bags ranging from bright reds to sky blues fresh from the Bimba Y Lola FW22 collection, after all the truth is out there. Some of these girls have had dramatic changes from the understandable to the straight-up bizarre, discoloured eyes to schizoid obsessions of the third kind, red string in tow.
What this all put down to? Simply put, these girls have been bimboylolized. That said, who among us would turn their nose up at new Bimbo Y Lola at the small price of a sick, cyborg-esque eye? we wouldn’t.
The Bimbaylolafication of these girls however is only the second part of an alluring campaign for Bimba Y Lola’s new FW22 collection, with Petra Collins also shooting actress-director-writer-all-round-star Natasha Lyonne in head-to-toe Bimba Y Lola in the weeks leading up to the big drop.
Aside from being a visual treat, this new short film by Canadian artist Petra collins – known for her female gaze approach – is full to the brim of cultural references so cool you’ll literally summon a cigarette into your lips. The dry sunset of remote desert towns surrounded by neon signs and scruffy caravans take inspiration from everyone’s favourite male manipulator shows and films, amongst those: Repman, To die for and Twin peaks.
Bimbaylolized is a camp, dreamy short with all the fashion the Spanish brand has come to be known for with all the playfulness it’s come to be loved for. Whilst our questions may never truly be answered, we find peace in the fact that the truth is out there, somewhere.
Words by Giuliana Zamudio-Lopez
Header image: Bimba Y Lola
