This collaboration is for the gamers, tech lovers and early fashion adopters. Aka most bases are being covered. The new collaboration between luxury goods brand, Blvck Paris, and popular game, Fortnite, is exactly what we needed for stepping into the new year. If we weren’t certain already, this partnership is showing us how fashion is evolving and merging effortlessly with the digital sphere. This collab has settled our nerves for what to expect during this year of fashion and is taking 2023 in its stride. Before we divulge the amazing products which you will be able to purchase this month, let’s explore the brands and why this partnership works so well.
Blvck Paris
Blvck Paris is a brand to keep on your radar if it is not already on there. Only created in 2017, Blvck Paris is a storm of success in the physical world as well as the digital. Their concept is simple; everything is black. Yet, that being said, their effect is significant. The French founder and designer Julian O’hayon designs luxury clothing and accessories with a strong emphasis on constructing a lifestyle. The brand utilises their social media incredibly well and is an account with very inspirational visual content. If anything will convince us time travel is real, its Blvck Paris, because they are encapsulating the style of future living.
Fornite
One of the most popular games from gaming giant, Epic Games, is of course, Fortnite. The digital world allows a space for creativity and endless possibility. With more than 400 million accounts, the game remains a popular realm for users to socialise with other gamers in a fantasy world, unlike anything which can be experienced in real life. Fortnite is no stranger to collaborations and have partnered with iconic fashion brands in the past, which suggests Fortnite and fashion will continue to entangle. We are thrilled to see how Fortnite continues to merge with fashion at an online and offline presence.
The Collaboration
Getting back to the matter at hand; the collaboration. A hybrid capsule collection between Blvck Paris and Fortnite is available this month from Blvck Paris stores as well as the blvck website with shipping offered worldwide. Monochromatic (of course, its Blvck Paris remember) accessories and clothing designed by Julian O’hayon and his team make up the valuable selection of products on offer. Described as sleek and striking, minimalist and modern, this is a collection we can get hyped about. High quality garments such as hoodies, shorts, shirts and t-shirts are available and feature beloved Fortnite characters such as Peely and Cuddle Team Leader. This collection is a dream come true for Fortnite fans and you will not want to miss out on this limited-edition creation.
Don’t worry as this collab will not break the bank, t-shirts are retailed at $90 and hoodies are starting at $120. If you are a Fortnite fanatic you will definitely want to browse the ‘Dark Mode On’ theme which features in the collection. For example, the Blvck x Fortnite tumbler for $65 which was specially designed for hydrating those long nights at the screen.
A great start to 2023 fashion. The partnership not only makes sense but is creative and enticing. A great idea with an even better execution.
Words By Erin Wilson
Header Image : Blvck Paris
