With powerful performance and overflowing emotion, Jorja Smith seeks justice with her new track ́By any means ́.
Between R&B rhythms and deep sounds, Jorja Smith transmits to us through her incredible voice and high vocal level, her strength, and her beauty. Not only external but also internal, with a hymn, a statement against social injustice, and a call to the unit.
Inspired by the Black Lives Matter protest, the Walsall singer brings us lyrics that really reach us. Tired of the white lies and the passage of time, the constant pain, and the headlines of injustice camouflaged by white lies and promises, Smith recognizes the heat of the rising fire and the incomprehension of the enemy. Breaking the silence, she reminds us of the power to join hands and fight for a change and a destiny.
Jorja Smith- By Any Means (Official Video)
The video directed by Otis Dominique and Ellington Hammond is her grain of sand to change the current reality, to stand in front of a problem, to show us that although we look different we are all human, united, and together for a change.
“We are here”, says the artist, empowering ourselves with a feeling of justice, creating a revolution of meanings and words that motivates us to stand side by side and fight in this revolution. Breaking chains together. Both feet on the line, standing our ground.
The video unites family and friends of the singer, members of the No Signal radio team, Wonderland editor-in-chief Toni-Blaze Ibekwe her mother, youth sports charity Street League Services, and figures from Escalate Inc and Football Beyond. All together with heads held high and powerful gazes, a mirror of their strength and beauty, empowerment, and hope, waiting for an answer on the streets of England.
This incredible song is the beginning of the Reprise project by Roc Nation, A musical protest by different artists who seek after their songs to raise their voices and raise awareness about police brutality, hate crimes, and other social injustices that violate civil rights. With the result of raising funds for The Gathering for Justice, NACDL Foundation For Criminal Justice, Equal Justice Initiative Mission, and Cop Accountability Project. And although it seems like a long road to freedom, Jorja has left an unmatched mark and will leave more prints through her towering talent and heart. Her implication in this piece and the power it transmits will prevail in our consciousness.
We will respond to their call for outrage and together we will raise our fists. By any means, we care and stand in the line with you Jorja.
Words by Cami Martinez
Graphics by Clare Stephenson