Huge news today, Parisian fashion house Chanel have come out with a fresh new reserve.
To help celebrate the centennial of the brand this year, Chanel has released their Factory 5 Collection. Accommodating 17 limited-edition beauty products all housed in everyday objects (like paint cans, washing up bottles and shoe polish tins) this range is on course to become the ultimate collector’s items. Better yet, all products smell like the brand’s heritage scent – the fabulous Chanel No.5.
Explaining the thinking behind using mundane objects to front the collection, Thomas de Pre de Saint Maur – Chanel’s Head of Global Creative Resources said “There can be as much value in products that we use regularly as in products that we use for very special occasions. It’s all about the experience these products give you.”
Out today in key shopping cities around the globe, the brand is using experimental pop-ups to support the launch. Expect them to be “imagined as theme parks dedicated to N°5, immerse people in a world which mixes the black and white identity of N°5 and the bright colors of pop culture” as Chanel explains in a press release. “The experience is intended to be entertaining and offers a journey around the 17 products. In a factory setting, the public follows the product through the various production line workstations and ends its journey with a visit to the factory store where they can watch playful, offbeat demonstrations.”
Don’t worry if you struggle to access any major cities, as there will be a digital experience for those who can’t attend the pop-ups in person.
Find the collection here, and our favourites of the collection below:
Words By Rosina Findlay
