Photo Credits: @barbiestyle
On Monday, luxury Italian accessories brand, Coccinelle launched its special collaboration with Barbie. The flag-bearer is a pouch ‘manifesto bag’ that comes in shades of black and baby pink that reads ‘The Future is Limitless’. Chief Operating Officer, Emanuele Mazziota spoke of manifesting ‘customer-centric strategies, rationalizing the brand’s product, and strengthening its merchandising team’. Coccinelle launched its bag manifesto inspired by inclusion and diversity to celebrate a dimension that is free of stereotypes. The brand message on the website reads, ‘The future is limitless. We believe in barriers being erased, diversity valued, and that all stereotypes should be dismissed. In this new landscape, differences are celebrated, self-acceptance encouraged and the natural beauty that surrounds imperfection is revealed. Accepting ourselves in diversity will make us stronger, the owner of our future’. Coccinelle was founded in 1978 in Sala Baganza, near Parma, Italy, and has promoted diversity in the past, however, the message through this campaign aims to be louder than before.
“Our mission is clear: make noise, because inclusiveness, self-acceptance, and girl power are not just hollow words, sounding nice meaning nothing. The more the message is repeated, the more it gets around, the better,” stated Coccinelle in a press statement. The campaign has underlined international ambassadors and female leaders from 25 countries, to raise voices for the global message of inclusion and poverty through personal stories. The brand’s Instagram post features Annalisa Arcando, Nina Rima, and Daniela Scattolin as ‘some of the campaign’s ambassadors who are assembling together for inclusiveness and self-acceptance.
‘A bag with a Message’ is what the manifesto bag’s theme reads and it is fabricated in strong nylon canvas of which 50% is from recycled sources (concurring the fact that inclusivity and diversity are huge assets of sustainability), along with grainy leather handles and a contrasting grosgrain ribbon. The bag also comes with a pink label inside it with Barbie faces accompanied with the campaign’s message and is priced at £120.
Words by Manica Pathak
