Photo Credit: Good American
Khloe Kardashian has announced the expansion of her denim line, Good American’s, ‘Always Fits’ collection, dropping tomorrow. Labelled by the brand, as ‘the most inclusive jeans ever’, the jeans adapt to fluctuating bodies which guarantee a perfect fit every time. Previously, the ‘Always Fits’ jeans provided a tighter silhouette in a few varieties of colour – now the collection includes straight to bootleg cuts, along with an assortment of new denim washes.
The brand, Good American, was co-founded by reality-star Khloe Kardashian and fashion mogul, Emma Grede (who is also behind Kim Kardashian’s Skims brand). The pair have created a body-positive, inclusive fashion brand that focuses on activewear, swimwear and denim. Khloe previously was mocked as being the bigger sister in her family and has also been on a personal fitness journey of fluctuating sizes – founding the brand in 2016, she wanted to offer a body-positive branding with an inclusive size range that was not already available on the market.
Weight fluctuating is completely normal and happens to everybody, so the idea of jeans that adapt to bouts of bloating or weight gain over lockdown sounds ideal. Rather than constantly be purchasing new pairs, cuts, and washes of denim to keep up with varying personal body shapes and sizes, purchasing one pair which stretches or shrinks to include 4 different sizes may be the long-term answer. Available in sizes 00-32, the ‘Always Fits’ denim range has a size, cut, and wash colour for everyone!
Shop the Collection here:
Words by Caitlin Sahin
