Diesel are launching a Pre-Spring 23 denim collection under the name ‘Rehab Denim’. The brand is taking initiative to transform their business into a sustainable fashion formula. This is amazing and the new collection, which will be released on February the 13th, is paving a future for worldwide denim production. It is also… incredibly cool.
Diesel and denim go hand-in-hand together. The fabric is paramount to the brand and therefore needs to undergo a constant style evolution to stay relevant. The new Pre-Spring drop has done just this, but has also taken huge leaps in sustainable production which makes this collection fit for the future of fashion. Fabric sustainability specialist, Tejidos Royo, has joined forces with the brand to help make ‘Rehab Denim’ their most environmentally friendly release to date. So, what is specifically unique about this game-changing drop?
In the creation of the denim garments, scraps from the cutting process have been incorporated, cutting down on material waste and material consumption. Garments are constructed from 100% recycled cotton and recycled elastane, which is super important as pre-consumer waste has been utilised and not disregarded. The denim drying process typically requires mass water consumption and high chemical usage. By utilising Dry Indigo® Technology, there is a zero-water consumption rate and chemical and energy usage significantly decrease. These are amazing initiatives which we are happy to support.
The collection itself is full of styles we want in our wardrobe asap. The three washes available are Bleach, Shadow and Fade-Out, giving us multiple choices to pick from. The silhouettes and styles are cool and laid-back, but trust us, you don’t want to be laid-back about getting your hands on the new denim, as it is sure to be a sell-out.
Monster cargo pants with a toggled waist and an asymmetrical A-line skirt will be perfect for Spring 23 and right on time for the resurgence in denim. An over-sized bomber jacket and zip-up trucker jackets are available in men’s, women’s and all-gender silhouettes. Paired with the trompe l’oeil detailing and raw edges which feature on the low-rise straight leg jeans and you have your Spring staple sorted.
Words By Erin Wilson
