Twin sisters and world-renowned DJ’S Simi and Haze Khadra have launched their eponymous beauty line Simihaze Beauty.
Launching yesterday with Capsule 1, the line contains three core makeup products. The Velvet Blur Matte Lip Balm (available in 12 shades) has a lightweight texture and strong pigmentation to leave you with a beautiful matt finish, then the Sun Flush All Over Tint is a multipurpose serum that can be applied to the high points of the face for a glowy complexion and lastly, the Lip Trace Liner which is a pillowy formula that plumps the lips with jojoba oil. All products are vegan and cruelty-free.
“We created the line not to add color to your life, but to add an efficient product that’s high quality, high curation, that’s just going to serve humanity by making your life easier. And that’s essentially what the tagline of the line is – minimal optimal – because it’s the minimal amount of effort with a maximum amount of output. It’s the story of instant makeup. And that’s where the future of makeup is,” said Haze.
Previous to the Capsule 1 launch, the duos soft landing into the world of beauty started with a range of holographic and neon-colored decals for your eyes – an easy and simple way to achieve an edgy futuristic look. The stickers were dubbed EYE PLAY, and with fans like Hailey Bieber and Blackpink, it was obviously a roaring success.
The collection is now available online, shop below:
Words by Rosina Findlay
