The queen of pop music took the theme of an old-school rave as the inspiration for her latest collaboration with Puma: “FLUTUR”.
With a sell-out tour and album, Future Nostalgia, based on blasts from the past – including samples of tracks by Gwen Stefani, Stevie Nicks, and Neneh Cherry – global pop sensation Dua Lipa took the neon lights of retro disco and rave flyers as the inspiration for her second collab with sportswear brand Puma. With a viral Versace runway wink under her belt, having also walked for Balenciaga’s latest haute couture show last week in Paris, Lipa is one of fashion’s hottest icons of the moment, making the new Puma Flutur collaboration a must-see.
Dua Lipa not only inspires us with her music but also with her sense of fashion. Leopard faux-fur hats, silver shining opera gloves, and shaggy knit leg warmers are just a few of Dua Lipa’s recent outfit choices – but her adventurous dressing goes far beyond that to expertly match streetwear with emerging labels and Y2K style. Her new collection perfectly displays this and has been previewed during her concerts as Lipa wore the pieces throughout her Future Nostalgia tour.
Designing a 30-piece collection with the Puma team, together with longtime Puma collaborator, designer, and songwriter Billy Walsh, Lipa’s unisex collection (the first segment dropped late last year), was conceived with dancing in mind. With a tour wardrobe made up of lycra bodysuits by the likes of Mugler and Balenciaga, Lipa’s high-voltage dance routines require outfits that are glamorous as well as functional. The Dua Lipa x Puma collection, available globally from 14 July 2022, features tracksuits, skin-tight zip-up jerseys, skirts, and polo tops in vibrant orange, pink and purple shades. Vivid colours and striped maxi dresses that evoke the sporty athleisure side of Lipa’s unique style. In an accompanying campaign film and set of images by Jordan Hemingway, the designs are modeled by a troupe of dancers from Lipa’s Future Nostalgia tour.
Words By Melodie Bitala-Samba
Header Image: Puma
