Considering the latest report from the Intergovernmental Panel on Climate Change, which asserted that it’s ‘now or never’ to address the climate emergency, Parfum Christian Dior’s new Beauty as a Legacy 2030 strategy couldn’t have come at a more perfect time. There’s no doubt that we have seen a shift in agenda when it comes to the beauty industry recently, with the Covid-19 pandemic forcing consumers to question why brands could respond so rapidly to a global crisis of its kind, yet repeatedly ignore the devastating threat that global warming poses. With their new roadmap to mitigate their impact on planet and communities by 2030, including an aim to achieve 100% renewable energy by 2023, Dior is at the forefront of this shift. Below, you’ll find out why.
Dior’s strategy is founded on five key pillars, the forefront of which being their focus on unlocking the power of flowers to protect biodiversity and regenerate ecosystems via responsible and sustainable beauty. Laurent Kleitman, President and Chief Executive Officer at Parfums Christian Dior, claimed that the brand has ‘put flowers at the spearhead’ of their sustainability strategy to ‘preserve their heritage and develop their presence in the ecosystem.’ Partnering with the world’s largest agricultural campus, Hectar, to launch a scalable education programme focused on regenerative flower farming by 2023, Dior is shaping a kinder future via natural raw materials and a carefully considered value chain.
Most recently, Dior Haute Couture launched its Autumn-Winter 2022-2023 Collection, taking place on July 4th at Musée Rodin, Paris. Peter Phillips, Creative and Image Director for Dior Makeup, employed nude tones and a natural glow to create simplistic, pure makeup looks that dominated the runway, proving that Dior Beauty can be sustainably conscious without compromising quality. Paired with Dior’s existing perfumes, such as La Colle Noir, which embraces a sweet, floral scent, its irrefutable that Dior can utilise nature’s advantages whilst avoiding exploitation. With carefully considered products across each and every sector, we can’t wait to see what Dior does next.
Words By Gracie Eastwood
Header Image: Christian Dior
