Is Facetime the answer to the continuation of the fashion brand’s communication as we continue to remain inside?
The effect of the Lockdown has left many businesses closed down. This has led to a pause in various industries like the fashion industry. So, what is the answer to the fashion industry’s continuation amid this crisis? For this, we look to the fashion brand Jacquemus as we marvel at their latest indoor Summer 2020 campaign.
Bella Hadid for Jacquemus at home campaign @Jacquemus
The Jacquemus brand is a fashion brand that has always been a trendsetter with its creative presentation of their collections and their unique designs. This time Art imitates life as with the Jacquemus at home Summer 2020 campaign.
Barbie Ferreira for Jacquemus at home campaign @Jacquemus
The brand presents their Summer 2020 Campaign; The photoshoot that happened via face time. The campaign was shot by Pierre Ange Carlotti starring Model Bella Hadid, Actress Barbie Ferreira and artist Steve Lacey. The Three stars posed in front of their phones at home with no help from a makeup artist or hairstylist. The campaign that was appropriately named Jacquemus at home featured actual natural looks and strategically placed Jacquemus bags. The campaign has been released on Instagram as a series with different celebrities. We look forward to whose next up on
Steve Lacy for Jacquemus at home campaign @Jacquemus
This brand is not the only one to turn to the online and digital technology to maintain the continuation of the brand. Vogue Italia has also sought this method in generating content through Facetime.
Words by Precious Njoki
Graphics By Katie Janes
