Good American is known for a few things, among those: Denim, inclusivity, and innovation. That is why it’s no surprise that their new denim collection Is set to be one of their best drops to date. Utilising compression denim technology, this collection is set to be the most innovative denim collection we’ve seen, with a focus on how a high street fashion brand can create denim that flatters and sculpts the body without sacrificing comfort.
The new collection comes in three levels of sculpting compression, light, super and mega. Light promises to hold and smooth you with its super snatch waistband and exclusive compression fabric. Super, which comes with adjustable buttons that sculpt the waistline is designed to allow customers to control how tightly their denim holds them. Finally, Mega, which will be a favourite for anyone who loves a good corset, includes a built-in corset design and side zip to snatch your waist for an ultra-sculped silhouette.
Good American has a long history of creating collections that actually work for all bodies, placing inclusivity at the heart of the brand’s ethos. They previously launched this hugely successful ‘Always fits’ collection and invented the size 15, and now they’ve taken it one step further with this brand new compression technology.
The collection will feature a variety of styles, from straight leg to flared, that have all been carefully curated to include body-friendly technology from gap-proof waistbands to tummy smoothing fabric (to name a few). The collection proves Good American is still a spearhead of the body positivity movement in fashion, just as in life, and the understanding you don’t need to sacrifice comfort for aesthetics.
Check out our latest issue in collaboration with Good American featuring pop sensation Saweetie as our cover star here: https://www.voirfashion.co.uk/magazine/
Words by Giuliana Zamudio-Lopez
Header image: @goodamerican
