100 years of Gucci’s heritage is now being celebrated in Shoreditch, London. After a year of gaming collaborations, a movie following the lives of the Gucci empire, and even a collection with Balenciaga and COMME des GARÇON – Alessandro Michele has presented his Gucci 100 collection, along with the opening of multiple pop-up concept shops.
Opening as a leather luggage shop in 1921, the Gucci brand has gone through numerous transformations. Speaking to Elle, Michele described the centennial as ‘an opportunity to bear witness to Gucci’s eternal vitality that year after year, is reborn’. From Dapper Dan’s impact popularising the double ‘G’ monogram, to Tom Ford’s revival of the house through provocative collections, and finally, Michele’s eccentric, geek-chic feminine style, the house has gone in separate directions to eventually reach the coherent Gucci 100 collection. The pieces pay homage to the iconic designs which have come out of the house. Classic, brown leather loafers, bamboo bag handles, and chic trench-coats recall the timelessness of Gucci, whilst hoodies, sneakers, and slogan t-shirts remind us of the last decade of streetwear.
Part of Gucci’s centennial celebrations are happening right here in London! Gucci Circolo, a pop-up concept space and store has opened in Shoreditch, which takes visitors through the recent Aria collection and Gucci 100 pieces. Similar pop-ups have also opened in Milan and Berlin. Collaborating with publisher IDEA, a curated bespoke bookstore containing rare fashion, art and photography books is also within the Gucci Circolo. Gucci’s links to music is referenced, with musicians such as Phoebe Bridgers and selecting music for the space. Also, a Gucci Cafe is also available on the top floor, making this venue an ideal creative space.
The centennial events continue this year with new events and collections planned for after the Gucci Circolo pop-ups to commemorate the historic designs of the Italian house.
Words by Caitlin Sahin
Photo credit: Gucci
