Today H&M have unveiled a collaboration that is pure 90s nostalgia. Kangol x H&M featuring Mabel mixes iconic streetwear with authenticity and effortless style.
The collection features 31 pieces that have Mabel as its face and co-collaborator. The collection is authentic, energetic, and innovative. Pieces include long puffers, puffer jackets, and knitwear that bear the Kangol logo. The collection focuses on essentials: which has been a key focus of post-pandemic fashion. Think rollback sweaters and oversized logo T’s – a chic but effortless take on streetwear, in a way that is compulsively wearable.
Mabel is the perfect figurehead for this campaign. She is one of this generations biggest stars and recently won the best British female solo artist Brit award and over half a billion streams of her tracks, including Mad Love and Boyfriend. Talking about the collection, Mabel said that streetwear is in her blood, and she is aiming to share her creativity with a new generation. This is really a key takeaway of this collection – both her passion for streetwear and her ingenious creativity.
The collab is true to form for both Mabel and for Kangol. Kangol has deep connections to music, and Mabel is a self-made icon who is proudly representing the streetwear community as both an artist and as a creator. The collection also features a full set of accessories, including an iconic Kangol bucket hat, as well as a boxy crossbody bag and a bum bag, for the full nineties energy. H&M are defining the collar as streetwear for the self-made, which sits well with the self-sufficient Gen Zers of today.
Fans can also use six Kangol x H&M exclusive Instagram filters, to make themselves look like they are in the most recent Mabel music video. A week ago, Mabel dropped an interactive video for her track Bad Behaviour via Instagram stories. This allows fans to immerse themselves in the experience and is a unique and innovative take on both promoting the collaboration.
Mabel x H&M x Kangol
Hamish Morjaira, a representative of Kangol, stated that “Kangol are excited to work with H&M and Mabel on this collaboration. The collection perfectly captures the essence of Kangol today, full of fresh updates on streetwear style. We look forward to seeing our global Kangol community wearing Kangol x H&M.”
In short, the collection is an ingenious take on one of the biggest areas of fashion right now – streetwear and is lead by a woman who is as relatable as she is inspiring. With clothes that are
perfect for autumn, and a vibe that is nonchalantly badass and totally chic, this collab is a total win.
The collection is ready to buy today on the H&M site
Words by Marni Rose McFall
