Huda Beauty has teamed up with beauty advisors at iconic fashion powerhouses Harrods and Selfridges to create two Liquid Matt Lipsticks for their popular line. Known for their beloved formulas, intense pigmentation, wearable texture and ample array of shades, it has been a long time coming since they have added new colours, and now they’ve finally been announced.
Both Beauty advisors were flown out to Huda’s headquarters in Dubai to work with the founder Huda Kattan to develop the liquid matt product. Shades were picked not just on their personal preferences, but also their insider knowledge from working behind the counter and their ability to tell what the consumer wants. Kattan explained: ‘Our BA’s (beauty advisors) are there and they are hustling and working so hard to make all of your dreams come true. It was really special for us to bring them home to Dubai, and to let them get their hands dirty and be involved in the PD (product design) process.’
Queen of Sheba created by Harrods beauty advisor Bilkis, is a cool pink tone. In a recent Instagram, Huda Kattan proudly explains the packaging, which is a line drawing of the iconic storefront with the lipstick displayed through the middle. This was particularly special for Kattan, as Harrods was the first retailer to welcome Huda Beauty to the UK.
Over on their Instagram, Sana talks about her ‘perfect red’ shade which took 2 years to create, dubbed Girl on Fire. ‘Beauty is all about exploring you, I feel like this is where beauty truly lies’ she explained, ‘this shade represents light and radiance, which is what my name means.’
Both colours are hailed as ‘fit for royalty’ and when asked about what makes these lipsticks so special Kattan elucidates ‘that they came straight from the heart of Sana and Bilkis. Everything we create is from the heart, and it was awesome to see the same philosophy instilled in these beautiful women. They were made by powerful women to be worn by powerful beauty-lovers!’
The two limited edition shades are available now.
Words By Rosina
