As American astronomer Carl Sagan taught: “You have to know the past to understand the present”, and since iconic British luxury brand, Burberry, has been mastering its’ craft since 1856, they understand more than anyone where fashion is taking us in a contemporary world. Their SS25 collection is the true understanding of knowing where we’re going from knowing where we’ve been and with Burberry being one of the biggest shows on the London Fashion Week schedule, Creative Officer, Daniel Lee, is paving the way.
Genius Daniel Lee joined Burberry as Chief Creative Officer in October 2022 and in early February 2023, the first creative expression of Burberry under Daniel Lee was unveiled, and with it an evolution of the Burberry logo and Equestrian Knight Design. Following his debut runway collection for Autumn Winter 2023 at London Fashion Week, we see Lee take on Summer 2025 in his collection In London It Was Summer.
On their SS25 collection, Burberry wrote: “Burberry icons evolve in a collection grounded in joy and a warm sense of familiarity.” The latest collection was shown in London’s National Theatre at 4pm, 16th September 2024, and in traditional Burberry style, showed the world how trench coats are really done while keeping in tone with the tagline of the showcase: “Born of function, grounded in heritage”.
The SS25 collection itself stayed true to that signature Burberry style but with the perfect modern twist, producing exciting new pieces that still uphold the clean, classy essence. A melting-pot of classic Burberry colours: beige, grey, purple, and brown expertly paired with pastels for summer including yellows,
greens, blues, and baby pinks create a classic summer palette that will never go out of style. We also loved to see the resurgence of the Nova Check print that put Burberry on the map which h was seen scattered across multiple pieces, adding an exquisite hint of elegance and stability to a new collection.
Coats, the Burberry speciality, saw the addition of thick feather detailing along the hood providing a new sense of drama and movement to the pieces. This feathering spanned trench coats leather jackets, and raincoats to ensure the added texture can enhance every look.
Buckles and poppers adorning the shoulder have also been implemented to enhance more traditional styles, allowing for the tried-and-true coats with trusted functionality can sing a new song next summer.
Perhaps their most genius design yet is the trench coat dress that graced the National Theatre. Being seen in an orange and a dark grey, this dress perfectly upholds the iconic Burberry trench coat in a new style for the summer months. With loose flutter-style sleeves and a flowy A-Line skirt, the sundress classic
has had the perfect Burberry make-over and if autumn is ‘your season’, this dress is the ingenious way to never have to compromise style for the weather.
Adding a pop of sparkle to the runway were the stunning sequin dresses. Seen in teal, black, silver, pink, and gold, these dresses shone like the sun on the summer runway and either styled in solitary or with a classic coat, these dresses are not to be missed. Lee has noticed that women only need one thing: a warm coat to accompany an evening dress. And pairing these dresses with jackets is a genius and functional way to never compromise comfort for style.
In particular, the showstopping gold, worn by Chinese supermodel Liu Wen, who closed the show was the perfect encapsulation of Burberry essence, utilising their signature palette, while demonstrating Lee’s innovative approach that ensures Burberry is always two steps ahead.
Guests flooded to the show in their support of the arts, and guests including TikTok’s favourite trad couple Nara and Lucky Blue Smith, Barry Keoghan, Eberechi Eze, Jade Thirlwall, and Kong Hyo-Jin all donned their Burberry favourites and expressed their admiration with Hannah Dodd, Bridgerton star, simply calling the show ‘Beautiful’.
By Isobel O’Connor
