KAIA GERBER X ZARA: A Capsule Collection of Elevated Classics

Model and actress, Kaia Gerber has launched a capsule collection of wardrobe staples with Zara and we are living for it. Kaia took to Instagram to announce the release that she developed hand-in-hand with Zara.

“My starting point for this collaboration with Zara was to ask if it is possible to do a collection that has everything you would ever need in your closet,” Gerber explained of her inspiration for the designs. “If you were travelling and packed an entire collection, could it cover every possible need that you had? I think we’ve achieved that.”

_{Credit: courtesy of Zara}

Kaia first took her initial obtrude upon the fashion industry in 2018, releasing a collection co-created with the iconic designer Karl Lagerfeld.

The collaboration represents a completely new breakthrough in Zara’s strategy of elevating its brand positioning. More recently the brand released a new jewellery collection with Elie Top and also teamed up with American designer Narciso Rodriguez for a collection of garments.

_{Credit: courtesy of Zara}

The young model was entrusted with designing a collection of “new classics” by the Spanish brand. She paid homage to her home country, the American west coast. The collection sees beautiful wardrobe staples that reminisce the style of the 90s. The collection includes more than 30 timeless pieces in neutral colours, including slinky slip dresses, chunky knits, and sleek tailoring—all of which are classic designs that have been modernized. The muted tones (grey, white, black, and navy) that take centre stage are heavily influenced by the 1990s. However, there are also hints of Americana in the form of denim and cowboy boots.

Poplin shirts that can be matched with denim jeans and the collection also bodes well for the autumn, featuring woollen and leather coats that can go over one of the recycled polyester sweatshirts. Shoes and necklaces, bracelets, and earrings are also available in this collection. The campaign was shot and photographed in black and white by Fabien Baron, Zara’s frequent creative collaborator.

_{Credit: courtesy of Zara}

Kaia Gerber says that she was inspired to create this collection by her mother, Cindy Crawford, a supermodel from the 1990s. She also thought about her friends’ styles and what has inspired her own over the years.

“I wasn’t just thinking about myself when designing. I was thinking about my mom, my friends and everyone I see around me. My style is pulled from a lot of different places and I didn’t want to design something that excludes anyone.”