Kate Moss, the top model ‘par excellence’ of the 90s, becomes the new face of SKIMS, Kim Kardashian’s brand. An all-female pair that in addition to being effectively iconic seems to promise a sold-out future for the collaboration.
All things Y2K have come back with a bang, and this includes the talents of the supermodels who defined the 90s and early 2000s. In a collaboration that combines nostalgia for the catwalks of a bygone era with our modern demand for athleisure, Kim Kardashian has chosen the legendary Kate Moss as the face of her home clothing brand Skims. “I met Kate for the first time in 2014 through Ricardo Tisci and I was immediately impressed by her cheeky humor, authenticity and classical beauty: we have been friends ever since!” Kardashian tweeted to announce the partnership.
During Kardashian’s recent controversial trip to the Vatican, the couple was spotted along with Moss’s model daughter, Lila. “She is the fashion icon, which defines an entire generation of style and I am honored to present her as the new face of @SKIMS this summer!” Kardashian continued on.
Earlier, other famous faces that modeled for Skims included Tiktok star Addison Rae , the Y2K icon and the socialite Paris Hilton, and of course Kim’s sisters Kendall, Kylie, Kourtney and Khloé. The home clothing brand has received a lot of press recently as it has been named the official underwear brand of the United States Olympic team for this year. The launch of the US Team included home clothing, pyjamas and underwear for American athletes competing at the Tokyo Olympics, making Skims the first brand to become an official collaboration with the American team.
Skims has made a lot of likes anticipating a couple of images from the campaign, taken by the photographer Donna Trope, where the supermodel wears some pieces from the Skims collaboration. The ad instead will debut tomorrow on streaming platforms.
These are busy days for the entrepreneur Kim Kardashian. After being placed in the Forbes billionaires’ squad, she started rebranding her cosmetics line KKW beauty. Skims instead, founded in 2019 together with Jens Grede, was talked about in recent weeks, for its valuation at 1.6 billion dollars, and the partnership with the American Olympic team signed in June, as well as the retail expansion plans inaugurated with the opening of a pop-up in Los Angeles.
Words By Tommaso Donati
