How your body looks is a testament to how hard it has fought and persevered. And this attitude is something we can all embody whether we’re breast cancer survivors or not and leading the way to self-love is none other than Kim Kardashian in her latest campaign to celebrate our bodies and what they are capable of.
While October certainly houses the season of frights, ghouls, and ghosts (we love you Halloween), October also explores a darker scare that we should all be aware of. October is breast cancer awareness month and while the focus should be on the fun things in life, we also need to pay special attention to our own health, as well as the wellbeing of those around us who may be feeling a little lost this month.
So, what better way to raise awareness and promote inclusivity that the queen of the Kardashian clan herself, Kim, to raise awareness in the promotion of her new Skims campaign; an ode to the wonderful Olivia Munn and her story.
Every scar tells a story of courage, a testament to a battle fought and a victory won. Scars are a mark of resilience, a symbol of strength worn like a second skin, and no one understands the importance of loving your scars like cancer survivors, and in particular, actress Olivia Munn. In March 2024, Olivia Munn revealed that she had been diagnosed with breast cancer the previous year. After four surgeries, including a double mastectomy, Olivia expressed her relief that it was caught with enough time that she had options, emphasising the importance of checking and remaining aware.
Skims nipple push up bra
Skims nipple push up bra
Skims nipple push up bra
Skims nipple push up bra
To spread this message, SKIMS have dedicated this month to raising awareness in order to empower women to check themselves regularly and advocate for your health in the instance that you feel something is wrong. This October, Skims is proud to spotlight Olivia Munn’s breast cancer journey to empower women to get tested. From October 23rd to October 31st, SKIMS will be donating to Susan G. Komen, a breast cancer foundation, 10% of the retail sales for each bra sold in SKIMS stores and on SKIMS.com across their US stores and sites again showcasing that Kim is more than stunning businesswomen, she is a mother and individual devoted to empowering women and making sure everyone feels sexy and confident in the own skin.
So, what are you waiting for? Treat yourself to one of the most comfy and supportive bras on the market and know that you’re doing your part for breast cancer awareness and research through your donation this month. And remember to check those gorgeous breasts while you’re at it… or find someone willing to check for you.
Words by Isobel O’Connor
