Sound the alarm: KKW Beauty is temporarily shutting down meaning there is a huge sale that started yesterday – everything is up to 20 to 75 percent off. The sale coincides with a message that founder Kim Kardashian West posted to Instagram, explaining that she is mixing it up with “new formulas that are more modern, innovative and packaged in an elevated and sustainable new look.”
News of the rebrand comes just a year after Kim sold the majority percentage of the beauty brand to Coty for $200 million. While the deal was announced in 2019, it wasn’t finalized in January of this year. “I’m so proud of how the KKW brand has grown over the past four years, and I look forward to working with Coty for the next phase of innovation, advancement and the ability to bring new launches to customers all around the world,” Kim explained in a press release at the time. “This relationship will allow me to lead the development of the creative elements that I specialize in while benefiting from the incredible resources of an established company like Coty.“
Although we don’t have information other than the statement listed below, here are our top picks for you to get your hands on before August 1st. Move quickly though, as a sale like this comes around once in a blue moon.
Night Sky Eyeshadow Palette
With a range of soft and smoky pinks, these shadows are ideal for your next date night. Each formula is easy and blendable and the pocket size is perfect to accompany you when traveling.
Ultralight Beams Powder Singles
What a bargain. For only $2.70 (£2.31)you can get an ultraviolet glow that can be used on your cheekbones, eyes and body – available in 7 beautiful shades.
Best of Reds Lipstick Set
Who doesn’t love a red lip? With these shades coming in True Red, Orange Red, Vivid Blue Red and Deep Crimson you can mix to achieve an enviable finish.
Skin Perfecting Body Shimmer
These made waves when they first dropped – the body shimmer is a go-to for an effortless glow. The formula is water-based and contains highly reflective pearls for a wash of colour and shine while moisturizing the skin. Available in 4 beautiful shades.
Glitz and Glam Gloss
The eyeshadow palette is already sold out, but you can still get your hands on the Glitz and Glam High-shine gloss. A gorgeous gold sparkle, these can be worn over your lipstick or on their own for a pop of drama. Highly pigmented, you can also cop the shade in Black Cherry for the evening.
Flashing Lights Pressed Powders
We love these. A statement eye is very in right now, so there isn’t a better time to invest in some colourful shades for the summer. These powders leave a pearlized finish that can be applied wet or dry with your finger or a brush, depending on what intensity you opt for. We love the Metallic Royal Blue or the Metallic Bright pink.
Words By Rosina Findlay
