‘MAJOR bloody good news coming soon!! Here’s a few hints…drop your guess in the comments’ Tower 28, an LA-based beauty brand posted on Instagram yesterday. As you swipe through the pictures, you’ll see the Queen driving her Land Rover, members of One Direction holding up some of their blushers (photoshopped it appears) and Dua Lipa posing with a product on the red carpet. This could only mean one thing – Tower 28 is finally arriving in the UK!
Described as ‘clean makeup for sensitive skin’ the brand uses non-toxic, non-irritating ingredients that you can actually pronounce. Known for its foolproof formulations of cream-based bronzers, highlighters and blushes that you simply tap on with your finger (without the need of a mirror) the products are suitable for all skin types – even those with skin conditions like eczema, something founder Amy Liu has dealt with her whole life.
“I wanted to be able to use makeup but I was also so worried about making my skin worse,” she said. “When your skin is damaged, you have this guilty feeling when using products because you’re like, listen, I want it to be better, but at the same time, am I the one who’s making it worse because I keep putting more stuff on?”
So, after working in the beauty industry for the likes of Smashbox and Kate Somerville and finding nothing to suit her skin condition, she created Tower 28. To make doubly sure the brand was safe for everyone, she got a stamp of approval from the National Eczema Association in the US, which for Lui, was something really important to her philosophy.
Tower 28 is loved by both professional makeup artists and beginners alike. Products are high quality, suitable for all with an eco-conscious? Sign us up.
Here are our favourites from the soon to drop collection:
Words By Rosina Findlay
