When a beauty brand deletes all its Instagram posts, fans know something new is coming. So, it is no surprise that Lady Gaga’s devoted fanbase started speculating when Haus Laboratories removed their photos and reels from their Instagram account.
Lady Gaga’s brand Haus Laboratories launched back in July 2019 with lip liners, a gloss, and a multi- use pigment. Her brand focussed mainly on the lips and eyes, and was exclusively available on Amazon and the brand’s website.
On the 1st of May, the brand changed its name to Haus Labs, with a new, simple logo and posted the message “The feature is beautiful”.
Since then, the brand has revealed more of its new image and surprised us with exciting futuristic and vibrant makeup looks. Under the new name Haus Labs by Lady Gaga, they will release “supercharged clean artistry makeup powered by innovation”. The “reimagined” Haus Labs will focus on clean skincare-infused makeup with proprietary ingredients, futuristic formulas, and no compromise in colour.
On her Instagram, Lady Gaga wrote, “I’m extremely excited to announce that we are bringing brand- new, supercharged, clean artistry makeup to the world, through a place that has inspired me for years, Sephora. At Haus Labs, artistry is for everyone, and no one should have to damage their skin or sacrifice their principles and values to be self-expressive with high-performance makeup.”
Haus Labs launches on the 9th of June at hauslabs.com and Sephora. They haven’t revealed their new products, but we are excited to learn more in the coming weeks.
Words By Maxi Pfeifer
Photo Credit: Haus Labs Instagram
