Levi’s iconic 501 jean is getting a fresh new campaign that will set them apart from the rest. The campaign named “The number that changed everything” will celebrate and commemorate the original silhouette founded by Levi Strauss in 1873.
The campaign takes centre stage right before they celebrate their 150th anniversary next year. To mark this pinnacle period in Levi’s history the company have teamed up with five visionaries that personify the ethos of the jeans and brand, these include; Hailey Bieber, A$AP Nast, Peggy Gou, Barbie Ferreira and Marcus Rashford.
Throughout the campaign these individuals share their mantras for success and moments that changed the trajectory of their lives, similarly to how the 501 jeans changed the direction of Levis forever.
“The biggest change of my life was when I left home at a young age. It made me grow up faster and helped me cope with the pressures of playing in front of a massive crowd”
Marcus Rashford
Self-growth is the key takeaway behind the campaign with all the inspiring ambassadors taking us on a journey of self-discovery. Through all the highs and lows life throws at you, staying true to yourself and positive thinking is paramount.
In addition to the new campaign launch, Levi will also be producing a limited edition 501 short collaboration with Emma Chamberlain. That will be released on May 20th (501 day) to celebrate the infamous blue jeans birthday.
Alongside the campaign in May, we will also see a variety of perks for Levi loyalty members, such as free button swaps with every purchase and free 501 patches at all Levi’s retail and outlet locations. Among the offerings will be a series of collaborative workshops that will allow customers to customise their 501 jeans themselves and take home their own unique pair.
Words by Seraphina Volpi
Featured Image: Levi’s®
