To christen the arrival of hot weather this year, Good American has tapped the newest it-girl Lori Harvey as the face of their new Summer Denim campaign. Inspired by the model’s love of horses, the collection features brand staples such as the Good ‘90s jeans while introducing fresh seasonal pieces like the Skirt Jumpsuit and Denim Trucker Jacket. Launching a day after summer officially starts on June 22nd, the collection has Lori Harvey bringing her cowgirl magic to Good American.
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The celebrity brand has been pioneering size-inclusivity since its founding in 2016 by Emma Grede and Khloé Kardashian– and this summer is no exception. The high-quality pieces are designed to seamlessly fit all women, ranging from sizes 00 to 32 plus. Whether you’re wearing the new Paperbag Shorts or the classic Light Tube Mini Dress, Good American has got you covered. ‘We want everyone who buys Good American to feel included, respected, and seen.’, said the Kardashian in a recent interview with Elle.
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The brand is always looking to bring trend-forward fashion to our wardrobes, so it’s no wonder they tapped today’s trendiest girl for their newest campaign. From being signed to IMG Models to hanging out with fellow style icons Kendall Jenner and Hailey Bieber, Lori Harvey is the LA cool girl of the moment.
In the campaign, the 26-year-old brings her competitive equestrian roots to the forefront, basking in the sun on a gorgeous ranch in Los Angeles. The fun and free vibe is perfectly captured by Harvey, which comes as no surprise given that she’s been modeling since she was three years old. Styled by none other than Emmy Award Winning costume designer Zerina Akers, the campaign shows off how the pieces sculpt, smooth, and tailor to your body.
In an Instagram story shared by the brand, the model looks like an equestrian dream wearing the Good Boy Straight Jeans with a matching black cowboy hat. ‘Summer Stunner: Capture the essence of a sexy summer in a new collection of curve-flattering denim pieces,’ read the caption.
This summer, Good American confirms that all bodies are summer bodies with the daughter of famous comedian Steve Harvey as the leading face. You can shop the collection this Thursday at GoodAmerican.com; meanwhile, be sure to join the waitlist and keep swooning over these stunning photos with us while we wait.
Words by Alexia De Las Heras
Header Image: @goodamerican Instagram
