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If there is one beauty product we’ve seen a boom in popularity over the last year, it’s mascara. A beauty bag essential, even the most low-maintenance among us have it in their beauty kit – a good one is eye-opening, volumizing and makes them as stand out as possible. Eyes are, after all, the windows to the soul.
Finding the perfect mascara can be a tad overwhelming, especially when you’re bombarded with drug store favourites and high-end classics. Do the expensive mascaras really work that much better than your average joe? Well, it depends on your personal preferences, your eyelash texture, and shape as well as aesthetics – one size certainly does not fit all. To help you narrow your hunt, we’ve rounded up what we think are the best mascaras at a variety of different factors and price points.
Maybelline Lash Sensational Sky High Mascara
Within hours of its launch, this mascara had gone viral on TikTok and was near impossible to find for weeks after. People were baffled how much length it can add, with under 4 coats making even the most sparse lashes eyebrow skimming.
Dior Pump ‘n Volume Mascara
If you’re in the market for XXL lashes you’ll love this reinvented formula. Give the flexible tube a squeeze to soften and load the wand with the ultra-volumizing product.
Dior Pump ‘n’ Volume
Benefit They’re Real
A classic since its 2011 launch, this award-winning mascara has a proven track record of delivering. The specially designed wand delivers super length, volume, and definition and the hyper-black formula keeps lashes looking thick.
Kevyn Aucoin The Volume Mascara
Expect the best lashes of your life with this clever brush and effective formula. It even has nourishing jojoba oil and volume-building fibers for that extra Va Va Voom.
Pat McGrath Labs Dark Star Mascara
Excellent flutter factor. Lashes look thick, high-octane, and are buildable to up the drama.
L’Oreal Paris Air Volume Mega Mascara
Deeply affordable and giving the high-end mascaras a run for their money, this is an easy route to big volume.
Words By Rosina Findlay
