In a Christmas gift come early, the 2024 Fashion Awards (TFA), presented by Pandora, will be fulfilling our Christmas wishes on Monday the 2nd of December at the world-famous Royal Albert Hall. The British Fashion Council (BFC) has also announced that British broadcaster and entrepreneur Maya Jama and musical artist Kojey Radical will return as beloved co-hosts for the awards, guiding us through an evening that celebrates the role of fashion at the crux of culture and entertainment, spotlighting creative talent and telling the stories of the past year in fashion.
TFA have always excelled in bringing together a global community in London, the home of fashion creativity. Working to amplify leaders of change, celebrate excellence in creativity as well as support the next generation of creative talent, this event is also the primary fundraiser of the BFC Foundation which works endlessly to promote the future of British fashion through focusing on education, grant-giving and business mentoring. Through a focus on diversity, equality, inclusion, and belonging, the BFC enables responsible growth through a dynamic and unified community that advocates for creativity, innovation, and collectively supports the industry to grow and talent to gain access. TFA is the primary fundraiser for the BFC Foundation, once again highlighting its importance not only culturally, but for the good of the creative youth.
So, in case you’ve been living under a rock, let’s meet this year’s TFA presenters! The gorgeous Maya Jama, host of mainstream television and radio shows including everyone’s favourite guilty pleasure, Love Island, has become a household name and style icon. Not only stealing our hearts on-screen, but she has also established herself as an avid supporter of British fashion and emerging creatives, even dabbling in design herself and launching a successful clothing collection with Pretty Little Thing in June 2018, followed by a second collection in February 2019 and in December 2020 launching her own face and eye masks range, MIJ Masks, with the first release selling out within 24 hours. In May 2024, Maya joined the BFC Foundation Advisory Committee, showcasing her continued commitment to supporting and championing British fashion.
Kojey Radical, British musician, creative director and mixed-media visual artist is one of the leading voices of a generation of artists and provocative storytellers. Specialising in blurring the boundaries between music genres including grime, hip hop, alternative rap and spoken word, this multi- award nominee, Kojey is an authentic and uncompromising creative force who continues to innovate both in his music and his style. The knowledge of arts and intertwining genres is especially prevalent in the fashion world, and we’re confident Kojey will once again be an expert voice and presenter this year.
Caroline Rush, Chief Executive, British Fashion Council has spoken of the duo: “We are delighted that Maya and Kojey are returning as the co-hosts this year. It was a pleasure to watch them on stage last year, their love and support of British fashion and emerging talent makes them the perfect duo for the job. I am really looking forward to seeing their dynamic energy on stage again as we celebrate the year in fashion.” And we couldn’t agree more!
Words By Isobel O’Connor
