Wednesday Addams is being accused of more than just breaking the rules, she is also held responsible for changing our beauty trends. The new smash hit Netflix show has been a sensation and has accumulated a staggering billion hours’ worth of views. So, it’s no surprise that here in the beauty industry we’ve noticed a shift in our make-up looks and hairstyles as this show continues to reign in popularity. At the start of the wintry season, we saw the cold girl make-up aesthetic dominating the scene, but now the tide has changed. From Hailey Bieber to Charlie XCX and Jordyn Woods, everyone is cashing in on the new trendy soft grunge aesthetic.
Unless you have been living under a rock, you would know that as soon as Hailey Bieber styles a look, it becomes hot stuff swiftly after, and this new trend is no different. Hailey styled a messy updo this weekend that gave off a punk rock glam vibe, and we are so here for it. She had incorporated a messy bun that had left parts of her hair loose and brought her side bangs and front pieces of her hair down to shape her face in a flattering way. It gives off effortless messy vibes and is undeniably stylish and on-trend. The beauty of this look is it is so easy to create many of us have probably accidentally already done it before when throwing our hair up in a messy bun.
Nothing says gothic and grunge vibes quite like a red sultry lip, and Amina has pulled off one of the best red lips we’ve seen in a long time. Using a dark brown lip liner and a deep red wet lipstick, this lip combo is breathtaking and one that screams dark feminine energy. She looks so sexy styling this look as she styles this bold lip option while modelling a look from Jacquemus.
The Huda Beauty lip contour in Rich Brown would be a nice lip liner to try and recreate this look, alongside the Dior Addict Red Heart lipstick which has a glossy wet finish and is potent in colour. Equally, the Vieve Modern Matte Lipstick in the shade Muse is a show-stopping lipstick that oozes with pigment and is gorgeous on the lip. This lipstick paired with the Wondergel Long Wear Lip liner in the shade Sexy Beet is a perfect collaboration of the two shades and will provide the grunge dark feminine lips that Amina has rocked so well.
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Jenna has helped inspire the change in our beauty trends through her role in the hit show, and it is clear that the effects of her role have also influenced her own beauty aesthetic. Jenna posted on Instagram a picture of her new wolf cut which is extremely flattering to her face and fans can’t get enough of it. The actress has cut her hair short and included lots of choppy layers framing her face and a wispy front fringe.
The hair doo is very on trend and screams a Wednesday Addams aesthetic as she paired it with a dark Smokey eye. She has used heavy shimmery navy and black eyeliner and eyeshadow to create a grunge make-up look with a fine-lined flick to the eyeliner. The KIKO Instant Colour Water Eyeshadow in the shade of Dark Slate Green is a great product that you can use to help recreate this look. Equally, the Jeffree Star Eye Gloss Powder is a gorgeous dark eyeshadow that gives off that shimmery look that Jenna’s make-up look included.
A major aspect of the grunge look is the smokey eyes, but sometimes extreme gothic smokey eyes can be quite intimidating especially if you are used to wearing quite minimal make-up. Halsey has styled a nice alternative, she wears subtle smokey eyes that still have the markings of the grunge smokey look but they aren’t as prominent and do not dominate the make-up look as heavily. She has used a grey/light black muted eyeshadow on her eyes in a sort of winged format to give the effect of a relaxed siren smokey eye. The MAC eyeshadow in Greystone is a nice muted ashy grey that would be a nice subtle eyeshadow to use if you didn’t want a full-out grunge appearance.
The Bobbi Brown is also a nice subtle dark eyeshadow that would work well when recreating this look as its matte finish makes it blend nicely in with the eyes. Halsey’s hair is also very on trend in her recent Instagram post which saw her styling an almost wet wavy hair look that is both messy but organised. When rocking a short cut like Halsey’s it is important that if you have curls, the curls are in good condition and are not frizzy. Therefore, it would be a good idea to invest in some styling mousse when rocking a hairstyle similar to this one, to make sure your curls shine as they should and are not an uncontrollable mess.
Taking risks with their hair and owning a more edgy persona, Jordan woods has rocked a long striking platinum blonde hair colour that is perfect for the winter season. The eye-catching long straight platinum blonde hair is similar to the one seen in the Wednesday series that Wednesday’s ancestor Goodie styles. This hair look is very sleek and gives off ice queen energy with this frosty colouring. This is a great edgy hairstyle to have this winter for those wanting to be more daring with their hair.
Charlie XCX has infused the two trending looks of the winter season, the grunge gothic Wednesday-inspired aesthetic and the cold girl vibe, by using heavy dark eyes with a cute rosy blush. The stunner rocked a metallic glittery eye in a feline wing shape with added black eyeliner along her waterline. This eye look gave euphoric x Wednesday Addams vibes and was one that was very flattering on the singer. The Bobbi Brown Jadestone Eyeshadow palette is a gorgeous metallic eyeshadow palette with lots of different shades that would be perfect if you were interested in recreating this look.
The Natasha Denona Mini Xenon eyeshadow palette is another gorgeous palette with amazing, pigmented colours that would suit this look very well as it includes both a silvery metallic shade and a grey/ black shade for the eyeliner to make the eye more smokey. For that touch of blush on the cheeks that echo the cold girl make-up aesthetic, the Cheek to Chic blush in the shade Love Glow is a perfect match to the one that Charli styled on her Instagram post. It is a gorgeous two-toned pearlescent pink blush and is just the right shade to give off a subtle but cute make-up look.
Rosalia styled a lovely bitten lip look with a velvet red lip that had a muted tone and a lighter burgundy base to it. The colour had a lovely pigment to it and makes the lips look fuller and luscious. Lisa Eldridge has launched a new lipstick called Velvet Enchantment which is a true muted rose red. This creamy lipstick has a matte finish like the one Rosalia wore, but this lipstick has a slight sheen finish, so it isn’t a flat matte look.
Maybelline also does a very muted cherry red lip in the shade Almond Hustle that is a beautiful, muted tone and gives off the look of an au natural lipstick aesthetic with the bitten lip look that Rosalia rocked so well. A muted red lip is a nice calmer example of the grunge make-up look as it is still bold with the colouring but doesn’t dominate the make-up look and therefore is more wearable on different occasions.
Words by Sophia-fai Roche
Graphics by Veronica Wong Diffa
