You won’t find many people who spend longer getting their glam done than the A-listers of the world. So, who better to start a beauty line than those with the best dermatologists, aestheticians, and stylists to hand?! Exactly. Here’s our roundup of five of the best celebrity beauty lines and the goddesses behind them.
Kylie Cosmetics – Kylie Jenner
Perhaps the queen of all beauty moguls, its Kylie Jenner herself. Starting Kylie cosmetics in 2015, the business skyrocketed from a few lip kits into a billion-dollar empire in four short years. A lot has to be said for the breadth and quality of the cosmetic line as, of course, the youngest member of the Kardashian clan wouldn’t put her name on a bog-standard product. Have you tried the face setting spray?! Phenomenal. Kylie also created a line of skincare, called KylieSkin, supplying us all with her beauty secrets for glowing clear skin.
Fenty Beauty – Rihanna
Rihanna single handily shook up the beauty industry with the launch of Fenty Beauty back in 2017. She set the bar on what inclusivity and diversity should look like in the cosmetics world, forcing other fustier giants to step up. There are 50 shades in the foundation line, each catering to all skin tones (no easy feat). She is certainly a woman of many talents and not one to slap her name on a company for some easy cash.
Haus Laboratories – Lady Gaga
Haus Laboratories is the brainchild of Laga Gaga, which dropped in September of 2019. An unsurprising launch (as bold makeup/beauty has been part of her DNA since she appeared on our screens with the 2008 hit ‘Just Dance’) the line helps you to recreate some of her iconic looks. There are several standouts in her line, most notably the Glam Attack Liquid Shadow – a glitter that will stay on all night and come off in a single wipe.
Pattern – Tracee Ellis Ross
Tracee Ellis Ross is the beauty behind Pattern. Growing up, the actor and entrepreneur noticed a lack of women rocking their naturally curly hair, so it took years to learn how to nurture hers properly. Hence the birth of Pattern, a range of styling tools and products catered specifically towards women with the same texture hair.
Rare beauty – Selena Gomez
I think we all had a bit of celebrity beauty brand-induced fatigue when Rare Beauty dropped in 2019, although it did not disappoint. The brand champions self-love and breaking down unrealistic standards of perfection whilst serving us high-quality products. The liquid blush is super pigmented, blendable and long-lasting, making it the chart-topper for this range.
