On the rare occasion that FENDI drops a new beachwear collection, you know it’s going to be buzzing. this collection is undeniably going to be featured on everyone’s summer wish list, as the maison is notoriously famous for their swimwear. but this isn’t just any swimwear launch, it’s the first time Fendi presents their revamped FF vertigo logo in collaboration with the New York based visual artist Sarah Coleman, which fits exquisitely well with the cool and quirky aesthetics of the brand, whilst maintaining a touch of je ne sais quoi that makes it instantly ubiquitous, elegant and sophisticated, typical of the Italian fashion house.
FENDI BEACHWEAR is the epitome of playfulness, creativity and vividness for LVMH, the conglomerate of luxury fashion houses that owns FENDI. Bright and hopeful yellows are bringing a ray of sunshine to the collection, whereas rich and vibrant blues give their designs a spin from the traditional dark, deep brown monogram style patterns.
This energetic collection makes versatility at its core, dressing you from head to toe, including men’s items as well as one-piece bodysuits, bikinis, shorts and briefs, bucket hats and towels.
Photographed by Valentin Herfray and styled by Giovanni Dario Laudicina, the simple yet chic fashion shoot presents the collection with a playful attitude. Stars of the campaign are models Lisa Lu, Evelina Lauren, Ibra, and David Ge.
The collection fuses together ’90s streetwear and ’70s flair with the brand’s signature codes brings playful beachwear and bold accessories.
The sportiness of this look, the oversized cuts and trendy patterns are stunning, and the cohesion between the clothing and accessories is simply beautiful.
Another trendy combination is this high rise one piece swimsuit, which is the perfect balance between classy and sexy, whilst being extremely versatile as it can be worn with low-rise jeans for that perfect combo.
This capsule collection features an impressive range of accessories, some of which will definitely hit the beach and all across our IG feeds.
If you’d ever wanted to be matching with your gals, now it’s your time. The FENDI summer 2021 beachwear collection is available on FENDI.com
Fendi Bikini
Fendi Sneakers
Fendi Pijama Set
