After announcing the return to physical shows back in July, Dior has given us the impression that luxury is very much intertwined with tradition. While the label has focused on engaging with the public through their Cruise collection digital insights, Spring/Summer 2021 represented the time to reconnect with buyers and produce a new kind of fashion show.
Dior SS21 Collection images via Vogue Runway
Very romantic and free, the Dior Spring/Summer 2021 collection is highly inspired by the work of collage artist Lucia Marcucci, where poetry, colours, and imagery play an important role in decoding emotion. Alina Marazzi, the director of the digital showcasing, was given carte blanche to explore the archives of the artist and this freedom allowed her to create an interesting and visually stimulating prelude for the collection. Ending with Lucia Marcucci’s words “Your destiny is in your hands”, the viewer is introduced to Dior Spring/Summer 2021 fashion show.
The Dior Spring-Summer 2021 Show
Maria Grazia Chiuri has not shied away from by any means from exploring different prints. Adopting a fashionable approach to collage making, the designer put forward stunning printed maxi dresses and long-line kimonos. The multicoloured abstract prints used were reminiscent of the ‘60s and ‘70s, hinting at freedom and a bohemian mood for the collection. In line with current times, taking inspiration from these decades comes as no surprise. The ‘60s and ‘70s are known for the protests on civil and women’s right and there is a strong link between creating a new normal then and now.
Dior SS21 Collection images via Vogue Runway
Maria Grazia Chiuri has not shied away, by any means, from exploring different prints. Adopting a fashionable approach to collage making, the designer put forward stunning printed maxi dresses and long-line kimonos. The multicoloured abstract prints used were reminiscent of the ‘60s and ‘70s, hinting at freedom and a bohemian mood for the collection. In line with current times, taking inspiration from these decades comes as no surprise. The ‘60s and ‘70s are known for the protests on civil and women’s right and there is a strong link between creating a new normal then and now.
Dior SS21 Collection images via Vogue Runway
Completely reinventing the purpose of a fashion show, Dior has created a beautiful artistic experience for the viewer, and we were all for it. Educating, yet original and eye-opening, the label is strongly maintaining its place as a leader in the fashion industry.
Words by Emilia Roman
