The new Puma x Zalando ‘She Moves Us’ project released a very energetic advert for the campaign, featuring three new female musician additions; YENDRY, LaPili and Alicia Awa. The video celebrates women and encourages them to be more confident. Puma x Zalando is super inspiring and you must check it out!
The video for the campaign includes three well-known women energetically dancing to the words ‘Queen’ while wearing crowns and cheering each other up. They are empowering, independent and stylish because they are wearing Puma x Zalando clothes and accessories. The campaign is created to shows that women support women ‘I fix your crown cuz you fix mine’, – they sing in the campaign video.
The campaign is supported by well-known female artists and creators including such celebrities as Dua Lipa, Cara Delevingne and Winnie Harlow. ‘She Moves Us’ is meant to inspire and help women to overcome challenges and feel motivated to reach their career goals.
To watch and read more about the ‘She Moves Us’ campaign:
https://about.puma.com/en/this-is-puma/brand-campaign/she-moves-us
Words by Ugne Giraityte
