Another very exciting drop has come our way from overseas, and this time it’s a K-beauty brand. Then I Met You has made massive waves since its launch three years ago, the custom formulas and periwinkle blue-hued packaging make it a beautiful range to simplify your skincare routine.
Founded by esthetician and beauty entrepreneur, Charlotte Cho, the brand is inspired by the Korean concept of Jeong – the deep connection and emotional bond of empathy and affection that can develop over time for other people, places and things. This basically encourages consumers to take their time, focus efforts in the right places and this will spark real change to their skin.
An 11x award-winning brand, the motto of Then I Met You is ‘glow beneath the surface’ and includes everything from balms, toners and lip masks. The products might be on the expensive side but are really worth the investment -there’s a reason the world is obsessed with K-Beauty. Korean women take skincare super seriously and have amalgamated their skincare into their hygiene and daily practice – consequentially ending up with deceivingly youthful skin. If you haven’t already, it’s time to jump on this hot trend and new norm in the global beauty market.
These are Voir’s favourite products from the brand:
