Although winter is not yet over, we cannot help but look forward to spring, and it would seem our favourite brands are feeling the same way. As SS22 campaigns start to roll out, trend forecasts are beginning to emerge. From Y2K realness, Hip Hop inspired ranges, and lead actors stepping into the fashion world, this upcoming season seems to have it all.
Here at Voir, we have handpicked our favourite campaigns to help you decide how your spring wardrobe will look.
Balenciaga Inspiring Our Commutes
We are loving the City Series from Balenciaga. The collection comes at a time where many of us struggle to get back into our usual working routines, so it is so exciting to see some cool stylings to give us inspiration and motivation to look and feel like a boss on our work commutes.
Acne Studios Celebrates Adolescence
We don’t always appreciate the actions our younger selves took. Without these actions, we wouldn’t be where we are today. Acne Studios SS22 Campaign ‘The Face Collection’ is all about looking back on the moment that made us define who we are. The campaign is modelled on various teenagers, allowing them to style themselves whilst celebrating individualism and expression.
Daily Paper Champions Hip Hop
Possibly the trendiest campaign of the season. Daily Paper is championing the evolution of the Hip-Hop era from the 70s through to the 90s. From oversized sweats, dungarees, graffiti print bucket hats and graphic tees. If you’re a lover of retro fashion re-emergence, this is the campaign for you.
Blu Marine Deliver Y2K Sass
Did someone say Y2K is here to stay? That’s right. We are in for another year of fun, quirky, nostalgic styles that even the most significant brands can’t help but get on board with. Blu Marine have hopped right on board, with their SS22 collection bursting with butterflies, pink and all things flirty and full of Y2K sass.
Back To Basics With Good American
One brand spoiling us this upcoming Spring is Good American, with brand new active essentials and fits and knits designed to fit every curve of your body. If you’re after essential styles for your spring wardrobe, be sure to check out their collections.
Caroline Reznick Gives Us All The Glamour
Who said sparkles can’t be worn all year round? Caroline Reznick is giving us life with the latest ‘Mirror Noire’ collection. Complete with bralettes, crop tops, tight trousers and all the crystals and chains you could wish for, this collection is bound to make a statement.
SS22 Catwalk Inspiration
Versace
First showcased in autumn 2021, this collection from Versace embodies spring like no other, and we had to include it in our list. Nothing quite gets you in the mood for the sun like vibrant colours and bright makeup, perfect for when the golden hour strikes again.
Givenchy
We had to include some of the great looks from Givenchy’s SS22 collection, bursting at the seams with; grunge, pastel colours, clashing shades and graphic makeup looks. All of these different styles will be huge in this upcoming spring, so if you need inspiration, turn to Givenchy.
Famous Faces Leading Campaigns
Prada
It is always an exciting moment when the face of a new campaign is a movie star, and they do not get much bigger than Tom Holland. Having recently taken the lead in one of the most successful films of the past year, Tom is the perfect person to face SS22. And, if that wasn’t enough, Euphoria fans can also get their teeth stuck into Prada’s SS22 campaign as Hunter Schafer is a part of it!
Moschino
Pastels, natural hair colours, cute outfits and accessories to match: this ad campaign from Moschino is a dream to look at, and is so well suited to all things spring. We had a feeling that natural hair colours were going to continue to grow in popularity throughout 2022 and seeing Gigi Hadid rocking this gorgeous brown shade gave us all the confirmation we needed.
Dior Continue To Grab Makeup Lovers’ Attention
Dior is celebrating Spring with their latest collection. Brought to us by Peter Philips (Creative and Image Director for Dior Makeup), the collection draws inspiration from the power of minerals with shimmering pastel and opalescent hues. And, the cherry on the cake is that the entire 2022 spring collection can be tried on virtually.
Words By Nadia Clasper
Photo Credit: Blu Marine Instagram
