Adidas and Prada unveil two new colors of A+P LUNA ROSSA 21 relaunching them as the summer sneakers must-have for 2021
The ultimate summer sneakers, Adidas and Prada have come together to present two new colour variations of the A P LUNA ROSSA 21. Originally created for sailing, the grey version is the lifestyle version of the model, worn by the team Luna Rossa Prada Pirelli who won the PRADA Cup and became the official challenger of the 36th edition of America’s Cup presented by Prada. The second version, in absolute black, pays homage to the legendary stories of both brands with a subtle play of tonality.
“Performance is key and priority number one. As sailors, we’re really competitive, because we’re at the top level of our sport,” explains Max Sirena to HighSnobiety. “People underestimate the importance of footwear, but in reality, shoes are key, because you spend most of the time on your feet. When you’re sailing this type of boat and you’re going at 50 knots, to maneuver from one side to the other, you need good grip. The shoes need to be light, and they need to stay dry,” he continues. “We went through several sampling stages of the shoe. The most important part is the sole, for two reasons: for the grip, and because it needs to let water out. Our boats are like a washing machine.”
Sirena along with his team are extremely happy with the outcome. “This is probably one of the first times we perfectly reached what we were looking for in terms of performance gear. [A three-way collaboration] is not easy, because there is the fashion aspect, you need to sell the product, and for us, it’s a tool — to combine all those things is not an easy process, but I think we really nailed it this time,” Sirena muses.
Inspired by the iconic heritage of both brands and the aesthetic codes of the boat AC75 Luna Rossa, the silhouette of the A+P LUNA ROSSA 21 presents an upper of PRIMEGREEN, a series of recycled materials with a high performance, with an outer coating in E-Water-repellent TPU, an ergonomic EVA tongue, a specially designed quick lacing system and an inner cover in perforated synthetic suede.
The structure, resting on the perforated BOOST midsole and on an enveloping sole, enhances the typical performance of the sneakers offering the wearer greater freedom of movement. With careful attention to detail, each pair of A+P LUNA ROSSA 21 is proposed in a waterproof bag that perfectly contains the refined box with both brands.
The two colors of the summer sneakers for 2021 will be available worldwide from July 19 at the Prada boutiques, the adidas flagship stores, the websites prada.com and adidas.com. The black version will also be available from selected retailers.
Words By Tommaso Donati
