T label is not just like any other brand, the combination of the old-fashioned and traditional perspective of love and lust with a modern and realistic representation reflected in each of its
creations and their promotion is what makes it stand out.
Their easily recognizable fashion creations have just been presented in a campaign that we can’t stop talking about. Yes, you’ve heard it right, the luxury clothing brand known for its romantic wear has just presented its latest digital campaign for Valentine’s Day.
T My Valentine? Is a representation of expressionism at its finest. It is a mirror that captures our current reality, but it introduces it in both a romanticised and down-to-earth manner to picture the beauty in our now restricted and monotonous lives.
Through its international call for creatives, it highlights the feeling of longing and the necessity of human connection in times of overwhelming solitude.
This collection and the feelings it captures and evokes were presented in a series of mixed media like zoom screen-captures and 3D animation, featuring young and loved creatives, such as photographer @yung_identity and model @isabellakeell in their organic home environment and with their iconic pieces.
However, this Valentine’s Day initiative that captivated a participatory audience of over 520,000 people, isn’t set to be a short-term project. As explained by the British brand, they hope to continue with this idea and transform it into a long-term concept that reminds us about the importance of connectivity throughout lockdown and over, focused on its impact on us, the young and daring creatives.
However, this Valentine’s Day initiative that captivated a participatory audience of over 520,000 people, isn’t set to be a short-term project. As explained by the British brand, they hope to continue with this idea and transform it into a long-term concept that reminds us about the importance of connectivity throughout lockdown and over, focused on its impact on us, the young and daring creatives.
Check it out
Words by Chiara Ferrai
