Thanks To LONDON Show ROOMS: We’ll Be Seeing These Designers At PFW.

The first month of the year marks the start of the year’s busy fashion calendar. With Paris Men’s Fashion Week commencing on the 17^th of January, we bring exciting news just in time for it kicking off. The British Fashion Council has announced that LONDON show ROOMS will partner with TRANOÏ MEN- the trade show partner of Paris Fashion Week. 

Garage Amelot in the Marais district will play host for the showroom during the week of walkways. From Thursday the 19^th to Sunday the 22^nd of January, the showroom will display 17 menswear designers to showcase their designs. For example, Derrick, Toron and Lula Laora, are all brands which will feature at the showroom.

House Of Jaffa

The talented list also includes House of Jaffa, known for their use of bright colours and international influences. The brand expresses what it is like being Queer in the Middle East and takes huge influence in the two designers upbringings.

Loci

The vegan sneaker brand Loci will also be showcasing their latest designs. A brand putting emphasis on their sustainability as well as style. Loci, deriving from the word locus, which means centre, symbolises the best within a human. They use this ethos throughout their designing and manufacturing process as they utilise recycled and durable materials.

Abigail Ajobi

British-Nigerian designer Abigail Ajobi creates luxury sustainable streetwear for men and women. The brand’s ethos lies in empowering the designer’s community through her creativity.

The British Fashion Council’s LONDON show ROOMS have created pop-up spaces outside of London since 2008, to allow emerging British designers more exposure. Travelling to cities such as Hong Kong and New York, the Paris pop-up showroom has continued to popularise season after season. The pop-up gives buyers and press from around the world the opportunity to view collections which they otherwise may not have seen. This year will be no different as TRANOÏ MEN support the British Fashion Council in their event. We wish all designers best of luck as they show their work at the iconic Garage Amelot.

Words By Erin Wilson

_{Header Image: Arundhati Das}