London Fashion Week 2025 proved once again why it remains a global leader in innovation, artistry, and trend setting beauty. While the runways showcased visionary fashion, the beauty looks took centre stage, redefining traditional aesthetics and pushing creative boundaries. From crystallised tears to avant-garde minimalism, here are the standout beauty moments from the season.
Grete Henriette: Ethereal Shimmer and Dewy Elegance
Lead Makeup Artist: Sophia Sinot using Wonderskin
Grete Henriette made her London Fashion Week debut with a runway inspired by divine femininity and natural beauty. Sophia Sinot’s makeup direction echoed this vision, opting for a soft, dewy finish that gave models an ethereal glow. Shimmering eyeshadow and delicately highlighted cheekbones enhanced the models’ features, creating an understated yet captivating look. Models were adorned with glitter and shimmer across their faces and bodies, amplifying the otherworldly aesthetic. One standout look featured an intricate cascade of pearls, beads, and shells running down the model’s spine, further reinforcing the collection’s organic, goddess-like theme. The fusion of bold fashion and light reflective beauty cemented Henriette’s arrival as a designer to watch.
Di Petsa: Tears of Desire and Smudged Romance
Lead Makeup Artist: Crystabel Efemena Riley
Dimitra Petsa has long explored themes of fluidity, sensuality, and female desire, and her FW25 collection, Reflections of Desire, was no exception. The beauty look was an evocative extension of this narrative. Models’ eyelashes were encrusted with salt to mimic crystallised tears and to represent snow lashes, while smudged lipstick suggested love notes left on skin. Riley, a champion of zero-waste makeup, used milky and bloody textures to reflect the raw, unfiltered aspects of attraction. This avant-garde approach blurred the lines between beauty, art, and storytelling.
SRVC: Futuristic Minimalism
Lead Makeup Artist: Aurore Gibrien
Ricky Wesley Harriott’s SRVC show, set atop London’s BT Tower, embraced sci-fi influences with sleek tailoring and futuristic silhouettes. The beauty looks followed suit, featuring an almost-bare complexion with luminous, natural skin. Some models wore subtle metallic eyeshadow, while lips varied dramatically ranging from bold black or muted orange to a striking half painted effect, where the upper lip was black, and the lower lip left bare or glossed. This high contrast aesthetic reinforced SRVC’s cutting-edge identity.
Dilara Findikoglu: Venus Reborn in Gothic Glamour
Lead Makeup Artist: Yadim Carranza
Hair Stylists: Eugene Souleiman and Kevin Murphy
Dilara Findikoglu’s Venus from Chaos collection was a dreamlike vision of goddesses and mythological rebels. The beauty looks were equally mesmerising, eyebrow less models with silvery eyeshadow, lace edged lips, and tattoo-like facial embellishments created an otherworldly, gothic aesthetic. The show’s defining moment was “Look 23,” where a model emerged with cascading fiery ginger hair that flowed to her thighs, her body shimmering in iridescent hues of purple and blue. It was a breathtaking nod to Botticelli’s The Birth of Venus, reimagined through Findikoglu’s rebellious lens.
George Keburia: Broken Doll Beauty
Lead Makeup Artist: Alice Dodds
George Keburia’s FW25 collection toughened up delicate, doll-like aesthetics with a moody colour palette. The beauty looks followed suit, models wore stark black lipstick against bare, luminous skin, creating a striking contrast. Some featured exaggerated black eyeliner, while others played with metallic green lips. The effect was both haunting and futuristic, reinforcing Keburia’s exploration of childhood nostalgia and toughness.
Harris Reed: Rebellion Meets Romance in Dramatic Lashes
Lead Makeup Artist: Sofia Tilbury using Charlotte Tilbury
Harris Reed’s FW25 show, staged at the Tate Britain, was a celebration of unapologetic self-expression. Makeup artist Sofia Tilbury balanced rebellion with vulnerability, creating soft, glowing skin and nude lips to contrast with bold, exaggerated eyelashes. Upper and lower lashlines were adorned with long falsies, amplified further with layers of Charlotte Tilbury’s Exagger-Eyes Volume Mascara. Florence Pugh’s show-opening monologue set the tone, and her goth-glam spiky two-inch lashes became an instant highlight of the season, proving that bold beauty is here to stay.
London Fashion Week Fall 2025 saw beauty take on new forms, romantic, futuristic, rebellious, and surreal. Whether through sculptural eyelashes, crystallised tears, or moody lip contrasts, this season’s standout looks will no doubt shape the future of beauty trends in the months to come.
Words By Claire Gaura
